Mother London

London www.motherlondon.com

Disciplines

  • Advertising/Creative
  • Branding / design
  • Integrated marketing

About

Mother is one of the world’s most respected, independent creative companies. We started around one table with three people, all of whom shared the washing up. 25 years on, Mother has offices in London, New York, Los Angeles and Shanghai. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result.



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BITE Articles

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Fuel Your Imagination

Gorillas tells its customers to ‘Get On With Whatever’

The new campaign for the grocery delivery service from the Or tells customers to make the most of the time saved on shopping.

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Voices

Mother launches new Pitch It Forward initiative

The agency promises to invest the first year’s profits from clients who appoint the agency without a full creative pitch into the future of creativity

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Fuel Your Imagination

Samsung shows off Night Mode in style

The fashion-focused campaign from @MotherLondon showcases the phone’s capabilities at night.

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Hot Pick

Femtech brand Elvie celebrates women's bodies in campaign by Mother

“Smart Bodies” features a powerful new women’s anthem from Eva Lazarus

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Hot Pick

Gousto prioritises brand building in Mother campaign

Necessity may well be the mother of invention and innovation but long-term brand building is key to driving loyalty in the long term.

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Hot Pick

TikTok celebrates the evolution of entertainment with Ant and Dec

Mother London and Ant & Dec take audiences on a journey through the ages of entertainment, positioning TikTok as the future

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Fuel Your Imagination

Pull out your fancy mask

Uber and Mother deliver a masterclass in post lockdown positivity.

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Hot Pick

‘Change a bit for good’: Mother and Ikea democratise sustainability

Ikea’s latest campaign perfectly punctures consumer fatigue surrounding the climate crisis.

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Hot Pick

With the least pandemic-appropriate slogan, KFC trials other brand’s on for size

KFC played with new brand slogans in the wake of the pandemic.

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Hot Pick

Stella Artois’s Super Bowl spot wants you to savour the moments that matter

Stella Artois’s latest campaign is a vital reminder that, even amidst the daily pressures of life in a pandemic, there are still moments to be savoured and memories to be made.

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Hot Pick

IKEA highlights the benefits of slow living and fortunate frugality

IKEA’s campaign shows the benefits frugality can have on both people and the planet alike, demonstrating just how easy it is for each of us to have a positive impact on the world around us.

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Hot Pick

Greenpeace highlights the global consequences of meat consumption

The campaign demonstrates the power of storytelling through animation to spread the message about climate change and the industrial scale devastation of the natural world.

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Hot Pick

For IKEA, tomorrow starts tonight

IKEA’s latest campaign from Mother London celebrates the importance of sleep in ‘Tomorrow starts tonight’, reminding people that the more you sleep, the more you get out of life.

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Hot Pick

KFC removes its iconic slogan in its first ever global campaign

It’s an example of the power of reactive marketing, of reflecting the world the brand’s consumers actually live in right now whilst still keeping with KFC's irreverent tone.

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Trend

She's a Lady

How to behave like a modern woman

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Trend

Breaking Gender Stereotypes