Mother London

London www.motherlondon.com

Disciplines

  • Advertising/Creative
  • Branding / design
  • Integrated marketing

About

Mother is one of the world’s most respected, independent creative companies. We started around one table with three people, all of whom shared the washing up. 26 years on, Mother has offices in London, New York, Los Angeles, Shanghai and Berlin. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result.



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BITE Articles

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Fuel Your Imagination

KFC’s Tower Burger is too tall for TV

The new campaign from Mother London maximises media to showcase the burger's height

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Fuel Your Imagination

The Secret Little Agency celebrates Lunar New Year

To mark the Year of the Dragon the agency has created Long Bao

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Trend

Was 2023 the year of a return to comedy for advertising?

Joint’s Algy Sharman shares his favourite funny ads of the year

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Thought Leadership

The Big BITE Christmas advertising round up

The weird, comforting, creative and feel-good festive advertising round up

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Trend

KFC sticks to what it does best in Christmas campaign

Mother London’s latest campaign for fast food giant says chicken beats turkey at Christmas

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Trend

M&S Clothing and Home says do only what you love this Christmas

The ‘Love Thismas, Not Thatmas’ festive campaign from Mother London encourages audiences to do only the things they love and skip the things they don’t

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Hot Pick

Uber and Mother turn to craft to highlight Reserve service

The creative uses origami to highlight how you can wrap up your plans with a pre-booked Uber

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Hot Pick

KFC capitalises on GK Barry’s cultural clout for burger launch

The Teriyaki Burger launch campaign from Mother London takes a social-first approach with TikTok star

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Hot Pick

Greenpeace and Mother team up to recruit climate activists

The specially created cover of Fleetwood Mac’s ‘Don’t Stop’ premiered at Glastonbury to highlight the climate crisis

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Thought Leadership

Authentic allyship extends beyond Pride

Industry leaders on how brands authentically communicate support for LGBTQ+ individuals in a tense political climate?

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Hot Pick

Disney+ teams with Uber Eats for Ant-Man pop up

The shrunk-down diner from Mother London brings a tiny slice of joy straight to audiences' homes.

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Voices

Mother pays it forward with Jägermeister

The agency is keeping its promise to ‘Pitch It Forward’ by donating its first year profits to a not for profit that encourages the next generation with creativity

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Fuel Your Imagination

Smol stands up for sustainability with ‘plastic vomiting washing machine’

The campaign from Mother London highlights the brand’s plastic-fee credentials

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Fuel Your Imagination

Uber Eats delivery is ready for Iftar

The campaign from Mother London capitalises on sunset times to serve customers observing the holy month of Ramadan

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Hot Pick

Mother shows the marketing firepower of kindness with Friendly Faces campaign

Mother London creates free sticker packs to help Ukrainian children feel welcome in the UK

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Fuel Your Imagination

KFC delivers Sky Sports partnership

The multi-platform partnership builds on KFC Delivery’s broadcast coverage sponsorship of the World Cup

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Hot Pick

Endless reasons why there’s KFC Delivery

KFC Delivery campaign from Mother London celebrates the joys of fried chicken delivered straight to your doorstep

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Trend

Craig David finds better days by train

New music video for supported by Trainline from Mother London encourages sustainable travel

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Fuel Your Imagination

Hey Duggee and Mother show the value of friendship across borders

The iconic children’s character is joined by Ukrainian characters to help build friendships across language barriers.

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Hot Pick

Uber Eats embraces the art of doing less

The new campaign from Mother London encourages audiences to enjoy more downtime while Uber Eats delivers

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Fuel Your Imagination

Gorillas tells its customers to ‘Get On With Whatever’

The new campaign for the grocery delivery service from the Or tells customers to make the most of the time saved on shopping.

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Voices

Mother launches new Pitch It Forward initiative

The agency promises to invest the first year’s profits from clients who appoint the agency without a full creative pitch into the future of creativity

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Fuel Your Imagination

Samsung shows off Night Mode in style

The fashion-focused campaign from @MotherLondon showcases the phone’s capabilities at night.

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Hot Pick

Femtech brand Elvie celebrates women's bodies in campaign by Mother

“Smart Bodies” features a powerful new women’s anthem from Eva Lazarus

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Hot Pick

Gousto prioritises brand building in Mother campaign

Necessity may well be the mother of invention and innovation but long-term brand building is key to driving loyalty in the long term.

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Hot Pick

TikTok celebrates the evolution of entertainment with Ant and Dec

Mother London and Ant & Dec take audiences on a journey through the ages of entertainment, positioning TikTok as the future

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Fuel Your Imagination

Pull out your fancy mask

Uber and Mother deliver a masterclass in post lockdown positivity.

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Hot Pick

‘Change a bit for good’: Mother and Ikea democratise sustainability

Ikea’s latest campaign perfectly punctures consumer fatigue surrounding the climate crisis.

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Hot Pick

With the least pandemic-appropriate slogan, KFC trials other brand’s on for size

KFC played with new brand slogans in the wake of the pandemic.

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Hot Pick

Stella Artois’s Super Bowl spot wants you to savour the moments that matter

Stella Artois’s latest campaign is a vital reminder that, even amidst the daily pressures of life in a pandemic, there are still moments to be savoured and memories to be made.

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Hot Pick

IKEA highlights the benefits of slow living and fortunate frugality

IKEA’s campaign shows the benefits frugality can have on both people and the planet alike, demonstrating just how easy it is for each of us to have a positive impact on the world around us.

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Hot Pick

Greenpeace highlights the global consequences of meat consumption

The campaign demonstrates the power of storytelling through animation to spread the message about climate change and the industrial scale devastation of the natural world.

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Hot Pick

For IKEA, tomorrow starts tonight

IKEA’s latest campaign from Mother London celebrates the importance of sleep in ‘Tomorrow starts tonight’, reminding people that the more you sleep, the more you get out of life.

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Hot Pick

KFC removes its iconic slogan in its first ever global campaign

It’s an example of the power of reactive marketing, of reflecting the world the brand’s consumers actually live in right now whilst still keeping with KFC's irreverent tone.

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BITE Focus

BITE's Big Christmas Roundup

A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.

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BITE Focus

The best ads of Christmas 2018

This year, in our bumper Christmas Focus, discover the brands who are doing Christmas best, the ones capturing our hearts, tugging on our purse strings and making us well up at our desks.

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Trend

She's a Lady

How to behave like a modern woman

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Trend

Breaking Gender Stereotypes