Challenge

The Airwallex brand has low awareness in the UK and as a result, gets tarnished with the same brush as all international business platforms. Complex, slow and expensive.

Insight

Banks make international business unnecessarily slow and complicated. it should be as simple as being there.

Idea

Borderless business.

Airwallex allows you to operate like a local in any market. This idea dramatises the frustration - by. using. the. medium. of. full. stops. 

Impact

- 366% uplift in website traffic from London-based users

- 67% increase in sign-ups from London-based customers

- 75% of respondents saying they would be much more likely to consider Airwallex in the future after seeing this campaign.