Challenge

Warner had a dated image, yet they own an estate of stunning countryside properties in the UK. With an aggressive expansion plan to meet, we needed to change perceptions of the brand, as well as fill the funnel with a new, younger generation of guests.

Insight

Warner has a USP; they are hotels designed for adults and just adults. And although we all love children, sometimes there’s not a better place to unwind than a hotel that doesn’t allow them. This was a perfect message for older parents and empty nesters who would form the new intake of guests.   

Firestarter Idea

Kids ruin holidays.

Dramatise affectionately that kids ruin holidays, in a way that both showcases the hotel whilst feeling brave and bold. A sense of fun and quality repositions Warner as a brand with personality and empathy.

Impact

A threefold increase in branded search. Week two of the campaign delivered the highest ever recorded revenue in a single week.