Loading...
Loading...

Otherway

London https://www.otherway.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Branding / design

About

We design brands that redefine categories and culture.

Our work brings brands closer to people — placing them at the heart of culture in ways that feel clear, relevant and built to last.

We combine bold conceptual thinking with exceptional execution to create brands that are distinctive, effective and meaningful in every interaction.

From strategy through to identity, design and communications, everything is considered to work harder — creating impact, driving growth and shaping what comes next.

Connect

People

Clients

Case Studies

Read more
Case Study

Putting the food back into dog food

By Otherway

Otherway worked with Butternut Box to brand their dog food meal delivery service, crafting a bold, playful brand identity and campaign.

Read more
Case Study

Designing a platform to champion investors.

By Otherway

Otherway repositions IG as The Investor's Champion, creating a warmer, clearer brand identity through strategy, design, digital experience and a creative campaign.

Read more
Case Study

Rebranding the American dream

By Otherway

We reimagined Rocket’s identity for community and clarity, giving the brand a cohesive visual voice that works across high-volume, multi-format outputs and B2B and B2C advertising channels.

Read more
Case Study

Transforming a British icon for the future.

By Otherway

We’ve worked with Fortnum & Mason for over a decade, partnering across the business to drive transformation — making the brand more relevant, to more people, more often, through ‘We Make Joy’ as a strategic north star shaping the brand’s reinvention.

Read more
Case Study

Redefining the alcohol-free category.

By Otherway

We created a brand for Lucky Saint that redefines the alcohol-free beer category — combining modern sensibilities with the rich heritage of traditional brewing to create something distinctive and truly original.

  • Archived Case Studies