The PrettyGreen Group is an award-winning collective of Creative Communications agencies. Delivering Less Ordinary Creativity for Less Ordinary Returns. For Brands wanting out of their comfort zone.

PrettyGreen was founded out of Red Bull’s London HQ. The ultimate brand builder, Red Bull, gave wiiings to the agency’s proposition and ambition.

Today we still carry the Red Bull DNA, believing that brand campaigns should strive to use creativity not only sell but also to... Be additive… Entertain… Solve problems… Shape opinion.

We believe creative communications is at the heart of creative marketing. Because generating PR is the proof that people are actually talking about a brand. It’s the verification that people actually care. PrettyGreen’s defining mantra is to deliver ‘Less Ordinary’.

Our Less Ordinary communications incite meaningful campaigns for brands, so that they better connect with their audience for commercial return.

We deliver Less Ordinary PR for leading tech, sport, entertainment, youth and lifestyle brands, including Nando’s, Audible, Snapchat, Pantene and Hasbro. We have five specialist teams that make the magic happen; Planning, PR, Studio, Influencer (What They Said) and Experiential (with our sister experience agency, The Producers).

We have a positive, inclusive & diverse working culture and invest as much time in our team as our clients. We are proud of our achievements:

• Awarded the position of leading D&I employer by PR Week in its PR Week PayGap Survey
• 3% of our net profit is invested into Industry D&I initiatives including Brixton Finishing School, People Like Us, The Taylor Bennett Foundation and the One Percent Initiative
• Campaign: Best Places to Work 2021, 2022 & 2023
• Campaign Agency of the Year 2021; PR Agency of the Year (silver) and Independent Agency of the Year (Bronze)
• We are Carbon Neutral across our business operations and offset the carbon we produce. We pledge to be net zero by 2030.

Less ordinary is a north star for us to creatively & strategically approach our work across the group. An attempt to filter the obvious, the cliché, the PR 101, the surveys, the national days, the shit stunts, the floating it down the Thames, the cringe sampling, the fake advocacy, the same old, same old.

To make impact. To shift the dial.