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Case Study
Nando's Advocacy
By PrettyGreen
Driving brand relevance & credibility among Gen Z.
Disciplines
About
The PrettyGreen Group is an award-winning collective of Creative Communications agencies. Delivering Less Ordinary Creativity for Less Ordinary Returns. For Brands wanting out of their comfort zone.
PrettyGreen was founded out of Red Bull’s London HQ. The ultimate brand builder, Red Bull, gave wiiings to the agency’s proposition and ambition.
Today we still carry the Red Bull DNA, believing that brand campaigns should strive to use creativity not only sell but also to... Be additive… Entertain… Solve problems… Shape opinion.
We believe creative communications is at the heart of creative marketing. Because generating PR is the proof that people are actually talking about a brand. It’s the verification that people actually care. PrettyGreen’s defining mantra is to deliver ‘Less Ordinary’.
Our Less Ordinary communications incite meaningful campaigns for brands, so that they better connect with their audience for commercial return.
We deliver Less Ordinary PR for leading tech, sport, entertainment, youth and lifestyle brands, including Nando’s, Audible, Snapchat, Pantene and Hasbro. We have five specialist teams that make the magic happen; Planning, PR, Studio, Influencer (What They Said) and Experiential (with our sister experience agency, The Producers).
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Case Studies
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Case Study
Laver Cup 2022
By PrettyGreen
Fame driving PR for Laver Cup’s inaugural London competition.
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Case Study
FML Store From Not On The High Street
By PrettyGreen
Brave and bold creative PR, activated through the line, to engage a new audience demographic and support the brand’s relaunch
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Case Study
Play-Doh Parenting Is Messy
By PrettyGreen
A creative long-term through the line communications programme to drive brand affinity amongst a core target audience.
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Case Study
Snapchat Hidden Black Stories
By PrettyGreen
Using the power of AR to champion lesser known black history through prominent statues. Turning augmented reality into black reality.
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Case Study
Hasbro NERF UPLOAD
By PrettyGreen
A campaign positioning Nerf as a tool of creativity: teaching kids the basics of content creation, whilst demonstrating to parents the real skill that goes into it, via a series of YouTuber masterclasses.
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Archived Case Studies
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Case Study
Pantene: My Hair Wont Be Silenced
By PrettyGreen
Bringing a global brand together with grassroots organisations to drive long-lasting social change.