• Brand strategy
  • Branding / design


Squad is a partner for leaders. We're for big questions. The tough ones, the thorny ones, the burning ones. The ones that keep you awake at night.

We're part management consultancy. Relentless curiosity, commercial acumen, research and analytics are our way. Enabling us to gain a deep understanding of untapped opportunities and big issues. Creating disruptive visions and robust plans.

We're part creative agency. We know that thinking must turn into action, not another meeting. Setting strategy free from plans and presentations. With the imagination, maker-mindset and skills of a 21st-century creative agency.




New Work

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New Work

JW Lees

By Squad

Since 2017 Squad has worked with JW Lees, the brewery and pub brand, to put a new vision at the heart of their business; spanning culture to branding. Today is the next step on the journey: new beers including a collaboration with Prof Brian Cox. See our case study for more.