Client Challenge

Zinc are the next generation of background checking, helping HR departments across the globe ensure quality of hires and saving them millions.

But they have an awareness challenge as they are new on the scene, so we came on board to help them stand out.

Target Audience

Companies - HR departments who want to ensure they are bringing in the best and most reliable talent.

Candidates - people who want a hassle free way to reassure any future employee they are the perfect fit.

Our Noise-cancelling Solution

This project was all about clarity of what the brand offers and conviction in its superiority to the competition.

There seems to be an unwritten rule that B2B advertising should feel as if no human beings were involved in the messaging. Almost like it’s from one big building somewhere, or the computers inside it, talking to other big buildings or their computers. Maybe the thinking is that any sense of humanity doesn’t feel professional enough.

We called bullshit on this and made a campaign that embraced the reality that behind every business decision is a human, especially in HR, so why not lean into that and make work with a soul.