Total Media Group Ltd.www.totalmedia.co.uk
Welcome to The Behavioural Planning Agency.
We are an independent international media agency that connects brands to people.
We create media plans built around the knowledge of people’s behaviour. We do this by deploying a full range of research capabilities, from ethnography to neuroscience to behavioural economics to data analytics. It’s through this approach that we deliver authentic, creative and effective media solutions that match the behaviour of real people.
We used Sky's unique data sources to ensure that we were reaching the right audiences on the channels and in the programmes they watched, as opposed to just buying demographics. In addition to that we targeted those who buy some of the rival brands to Young's regularly.