Total Media Group Ltd.

London www.totalmedia.co.uk

Disciplines

  • Digital Media Planning and Buying
  • Media planning & buying

About

Welcome to The Behavioural Planning Agency.

We are an independent international media agency that connects brands to people.
We create media plans built around the knowledge of people’s behaviour. We do this by deploying a full range of research capabilities, from ethnography to neuroscience to behavioural economics to data analytics. It’s through this approach that we deliver authentic, creative and effective media solutions that match the behaviour of real people.



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People


Clients

New Work

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New Work

Docks Bruxsel

By Total Media Group Ltd.

We wanted to expose Docks Bruxsel to commuters, visitors and shoppers across Brussels. We wrapped the tram for the duration of 'Elephants' event on Route 7, helping it reach this audience as well as the city dwellers who are less likely to travel further out to shop.

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New Work

Gastro

By Total Media Group Ltd.

We used Sky's unique data sources to ensure that we were reaching the right audiences on the channels and in the programmes they watched, as opposed to just buying demographics. In addition to that we targeted those who buy some of the rival brands to Young's regularly.

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New Work

Icon

By Total Media Group Ltd.

Making an impact with bargain-minded Londoners, Icon took over the front of Time Out to promote themselves to the city.

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New Work

Nakd

By Total Media Group Ltd.

Nakd launches an edible billboard to showcase their delicious range of wholefood alternative snacks and invites consumers to ‘Find Your Fave’.

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New Work

Puressentiel

By Total Media Group Ltd.

As an official sponsor of the 2015 Rugby World Cup, Puressential take over the adgates at Twickenham to promote their muscle and joint roller.

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New Work

Wiggle

By Total Media Group Ltd.

Cycling e-tailer Wiggle uses facial recognition software to optimise its video content towards audiences who are responding favourably to an ad

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New Work

Tate Modern

By Total Media Group Ltd.

Tate Modern combines rich media and programmatic targeting to promote performance arts to European audiences

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New Work

Florette

By Total Media Group Ltd.

Florette kicks off campaign to show the versatility of their new Baby Kale product with a range of adverts across digital, social and press.

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New Work

Total Greek Yoghurt

By Total Media Group Ltd.

Total Greek Yoghurt activates new creative to illustrate the versatility of their yoghurt, airing the ad across TV, VOD and Video channels.

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New Work

V&A

By Total Media Group Ltd.

V&A’s artwork for their Alexander McQueen:Savage Beauty Exhibition is in pride of place at Oxford Circus to coincide with London Fashion Week.

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New Work

ENO

By Total Media Group Ltd.

The ENO gets experiential ahead of Indian Queen production through the use of plug and play OOH sites across London.

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New Work

Tate Britain

By Total Media Group Ltd.

Award-winning Tate Britain digital out of home campaign marries beautiful works of art with real-time weather, travel and tourist information.

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New Work

ENO

By Total Media Group Ltd.

Comedian David Schneider live-tweets from the ENO account to demystify the first night of the French opera and show opera is fun and accessible.

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New Work

Fruyo

By Total Media Group Ltd.

A multichannel TV launch strategy to promote Fruyo across its core audience and support Supermarket listings has seen sales increase every month.

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New Work

V&A

By Total Media Group Ltd.

Innovative series of ad funded programming with Absolute Radio, celebrating Bowie & providing a dedicated environment to showcase the exhibition.

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New Work

Total Greek Yoghurt

By Total Media Group Ltd.

A partnership with ITV asserted TOTAL as the only authentic Greek yoghurt in the UK with early results showing a significant uplift in sales.