&Ugo is a collaborative network of talent with an appetite for food, drink and lifestyle.
Our remit spans strategy, art direction, content and experiential. Collaboration is our cornerstone and we pride ourselves on forming genuine partnerships with everyone we work with.
Europe-wide paid social campaign and content optimisation as Di Martino look to scale brand awareness and retailer traffic in key markets. The campaign is focussed on the partnership with Dolce & Gabbana, who have exclusively designed a range of packaging for the brand.
Amaro Montenegro is a heritage Italian liquor. Ducati Corse is the racing team division of motorbike manufacturer Ducati. Both brands share conviviality, craftsmanship and Bologna as a hometown. Cue a 3-year partnership for which this teaser precedes a wider 2021 campaign.
With traditional experiential almost wiped out in 2020, this series of activations is able to weather the storm and adapt to each local market environment. House of Peroni 2020/21 reimagines Italian rituals in a modern, aspirational way with a focus on food, design and fashion.