Global Creative Activation Lead - Social

Social Content

‍Videography and Animation

‍Brand & Content Toolkit

YouTube, Meta & TikTok

The Challenge

Chupa Chups is uncomplicated fun – turning everyday moments into a game. And that game is about to get a lot stranger.

Two iconic worlds collide as Chupa Chups partners with Stranger Things - and it’s as deliciously exciting as it sounds. This is more than a collaboration; it’s a cultural moment.

‍We were responsible for the ideation, creation and rollout of this iconic collaboration, shooting and creating all assets in house with our content creation team.

The Campaign Roll-out

We needed to get our Chupa Chups x Stranger Things collab on the radar of our target audience (across Europe) by riding the wave of the ‘Stranger Things’ global buzz, ahead of the final season launch, with 5 key phases:

• HYPE: Teasing what’s coming with mysterious social hooks.
• DROP: The packs are here, time to showcase them in all their glory.
• BUILD: Keeping momentum by celebrating product in people’s hands.
• BUZZ: Season 5 is here and we’re joining people where they are watching the show!

Keeping a social-first lens

Content should feel native to each platform and be visually bold, made for swiping, tapping or sharing. To get in algorithms we need a mix of lo-fi, creator-led and distinctive brand content. The power of the hook is key - stopping thumbs by feeling at home on our audience’s FYPs.

Leveraging cultural synergy

Stranger Things’ retro aesthetic and emotional storytelling align seamlessly with Chupa Chups’ heritage and enduring visual identity.