Who Wot Why

London whowotwhy.com

Disciplines

  • Advertising/Creative
  • Branding / design
  • Creative production

About

The truth is, 99% of advertising is wallpaper. If you want to cut through you have to break one rule. It could be the medium, the tone, the strategy, the message. Rule breaking is smart business. If you want fame, you have to break one rule.



Connect


People

New Work

Read more
New Work

Sky Bet

By Who Wot Why

Life without football makes lockdown even more depressing. The start of the Premier League season brings hope to everyone. We say it with the dawn of team flowers. The rule breaker: A sport normally sold on testosterone, is shown in a new light with category breaking imagery.

Read more
New Work

Tofoo

By Who Wot Why

Tofoo shouldn't be the politically correct alternative food, it shouldn't be alternative to anything. We sell Tofoo on OOH and social as the great big dirty burger of a main meal. The tension is the product itself. The rule breaker: Tofoo is everyday food for all of us.

Read more
New Work

The Gym

By Who Wot Why

After months of lockdown it's time to get students back to The Gym. This targeted social campaign focuses on the benefits of exercise to mental health. The rule breaker: the first gym to celebrate the mind, not the body.