Stonewall - #FIFAKISS

To raise awareness about the challenges faced by the LGBTQ+ community in Qatar, where public same-sex affection faces severe repercussions, we collaborated with Stonewall, an LGBTQ+ charity during the Men's World Cup.

Together, we orchestrated an alternative FIFA game celebration at the close of 2022. Within days, our message reached nearly a million people, gaining traction even among celebrities like Tom Daley. Across social platforms, our video became Stonewall’s most-watched non-paid content. With +2M impressions, + 500,000 views in one weekend, and all with £0 ad spend.

#FIFAKISS