About

Sam has spent more than 20 years working with and advising some of the world’s biggest brands on building and refining their customer engagement, customer service, and customer management strategies.

Sam helps people see things differently, particularly in relation to the relationships organisations have with their customers, and does so at Twilio by facilitating workshops, conversations and events. She collaborates with leaders across EMEA and APJ in all industry verticals and at different stages of organisational maturity. Passionate about putting the human factor into all interactions an organisation has, she is an experience designer and advisor