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WhatsApp for customer engagement: Brand etiquette watchouts
How brands can best leverage one of the most popular channels for personal communication
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With over 20 years of experience helping organizations improve their customer engagement strategies, Sam is passionate about the power of great conversations to drive transformation. As a facilitator, event host, and CX expert, she’s worked with leaders across EMEA and APAC to create engaging, impactful discussions.
She consults with organisations from the latest tech startups to global household brands on their engagement and CX strategies, and is a sought after contributor on the future of customer engagement.
More from Sam Richardson
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Marketers must better speak the language of consumers
With consumers scattered across the media landscape, knowing how best to speak to consumers on which platforms is key
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Marketing no-goes this Valentine’s Day: How brands can woo customers without “love-bombing” them
Excessive and unwanted communications can stifle brand relationships
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The Catch 22 of Data Sharing
Sam Richardson, customer engagement consultant at Twilio on embracing personalisation without alienating consumers
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