Why the industry needs to start trusting freelancers and treating them with respect
By Aimee Luther
Freelancers are the industry’s ‘lifeblood’ and ‘unfair advantage’, we must treat them better, writes Aimee Luther.
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Aimee is Managing Director at The Liberty Guild. The Liberty Guild is an invitation-only curated association of the finest communication practitioners in the world.
By Aimee Luther
Freelancers are the industry’s ‘lifeblood’ and ‘unfair advantage’, we must treat them better, writes Aimee Luther.
Read moreBy Aimee Luther
Aimee Luther candidly shares the balancing act of leadership and how having it all is not always easy
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The Liberty Guild’s Aimee Luther shares how being a charity Trustee has informed her leadership style
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….and becoming B Corp is a great way to start that journey
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Purchase behaviour is now beyond transactional and far from reaching ‘peak purpose’ consumers’ expect brands to stand for something more than their bottom line.
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