About

Annabel is a Senior Account Manager at JOAN Creative and an active member of the Women’s Sport Collective in London.

A former New Zealand National Champion in yachting, she qualified for six Yachting World Championships and was selected for the Yachting New Zealand Podium Programme, charting a path toward an Olympic campaign.

Growing up around a family deeply embedded in women’s sport, with parents supporting New Zealand teams at Olympic and Commonwealth Games, she has lived and breathed this world from the very start.

Today at JOAN, Annabel brings a genuine, athlete-rooted perspective to the conversation around women’s sport. She is committed to guiding brands to invest in, elevate, and celebrate women and girls in sport, championing visibility, equality, and the power of storytelling to shift culture.