Voices
Football is the last place older men talk about mental health, but the first place they’ll listen
Carol McNicol shares how looking to football can help tackle mental health taboos.
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Carol is a seasoned Account Director with a talent for delivering high-impact brand experiences and integrated campaigns. With over 20 years of expertise, she has navigated complex sectors ranging from financial services to public health. Carol was a cornerstone of the COP26 campaign delivery and brings extensive experience to the Scottish Government, where she has led numerous Health and Road Safety initiatives. Her background in internal communications for major financial institutions ensures a 360-degree approach to every project she touches.
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