About

Caroline Sparkes, who has 20 years’ experience of leading growth, marketing, and business development strategies for top global agencies across brand experience, digital, and product innovation is Director of International marketing at Sparks.

Her career includes leadership roles at ustwo, George P. Johnson, Critical Mass, and Momentum, and most recently as consultant and co-founder of Outskirt Collective. She specialises in driving high-impact marketing initiatives, repositioning agencies for growth, and developing strategies that have delivered significant commercial results.