Craig Roderick

Executive Creative Director & Co-Founder Catch A Fire

About

Craig has worked in the advertising industry for over 20 years, at agencies including Leith, Y&R, WCRS and Southpaw. As Creative Director he's lead projects on great brands like Honda, Asahi beer, Talisker, Baskin Robbins and Cunard.

Founding his own purpose-led strategic creative agency Catch A Fire in 2017 with co-founder Toby Barty, with a desire to help brands that want to make a positive impact on the world. He has gone on to create work for plant based food brand - Frys, World Conservation Society, PG tips, Flora, Demelza childrens Charity, Unilever and many more. Most recently Craig and the Catch a Fire team have been awarded for their work for Camden Council, Omnevue and Penfolds wine.


More from Craig Roderick

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Learning from 2024 to inform creativity in 2025

By Craig Roderick

Craig Roderick looks at some of the biggest trends of 2024 to take in to the year ahead.

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‘There’s something profoundly inspirational about observing the ebb and flow of human activity’

By Craig Roderick

Craig Roderick, Executive Creative Director & Co-Founder of Catch A Fire, says people are the key to continued inspiration

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