Hot Pick
Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
‘There’s something profoundly inspirational about observing the ebb and flow of human activity’
Craig Roderick, Executive Creative Director & Co-Founder of Catch A Fire, says people are the key to continued inspiration
Craig Roderick
Executive Creative Director & Co-Founder Catch A FireAbout
Craig has worked in the advertising industry for over 20 years, at agencies including Leith, Y&R, WCRS and Southpaw. As Creative Director he's lead projects on great brands like Honda, Asahi beer, Talisker, Baskin Robbins and Cunard. Founding his own purpose-led strategic creative agency Catch A Fire in 2017 with co-founder Toby Barty, with a desire to help brands that want to make a positive impact on the world. He has gone on to create work for plant based food brand - Frys, World Conservation Society, PG tips, Flora, Demelza childrens Charity, Unilever and many more. Most recently Craig and the Catch a Fire team have been awarded for their work for Camden Council, Omnevue and Penfolds wine.
Users who viewed this article also looked at:
