Voices
Pride is a stress test for brand integrity. Will you pass it?
By Dylan Patel
Pride isn’t a seasonal campaign, it’s a test of consistency, writes Dylan Patel.
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Dylan has worked in social media for 12 years, producing and delivering campaigns for some of the UK's most well-known brands, including Twinings, Pukka Pies, Travelodge and Alpro, for which his work won awards.
Initially starting out as a freelancer, he moved agency-side in 2016 and has spent his career advocating for the importance of social media in the wider marketing mix. His role at Born Social involves leading Social Media Managers to deliver client work for brands including Guinness, Barclays, Ford, Asda and Primark.
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