Voices
Changing the game for young men
The advertising industry has a role to play in shaping the future of masculinity.
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Fernando Desouches is an independent consultant specialising in marketing to men and boys. He was formerly Global Brand Director for Axe/Lynx and Dove Men+Care at Unilever, and Managing Director of New Macho at BBD Perfect Storm.
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Performative identity: From dating to branding
Authenticity matters, whether in dating or in branding, writes Fernando Desouches.
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MAN DOWN! How brands and agencies are failing to support men
The advertising industry has an opportunity to break stereotypes and contribute to better men's mental health
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