Trend
Performative identity: From dating to branding
Authenticity matters, whether in dating or in branding, writes Fernando Desouches.
Read moreAbout
Fernando Desouches is Director at BBD Perfect Storm.
More from Fernando Desouches
Trend
MAN DOWN! How brands and agencies are failing to support men
The advertising industry has an opportunity to break stereotypes and contribute to better men's mental health
Read more