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Why sport needs characters, not just champions
Personality, authenticity and storytelling help audiences better connect with sport.
Read moreGareth initially joined SocialChain in 2022 as a strategist, leading and building out social strategies across a wide range of clients including KFC, Warner Bros (DC) and more. Since becoming Strategy and Innovation Director in February 2025, he’s been developing and overseeing the execution and effectiveness of social, influencer and campaign strategies for Jameson and SharkNinja at a global level, plus Holland & Barrett, Waitrose and John Lewis.
Personality, authenticity and storytelling help audiences better connect with sport.
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