Georgie Moreton

Assistant Editor, BITE

About

Georgie Moreton is Assistant Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Thought Leadership

How can brands ensure they don’t appear tone deaf in the wake of the cost-of-living crisis?

By Georgie Moreton

Now more than ever consumers will be loyal to brands that show they understand them

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Thought Leadership

‘Don’t assume you know what women think.’

By Georgie Moreton

The Gerety Awards Jury lift the lid on the award-winning work and consider how to create an environment where genre-defining work can thrive

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Thought Leadership

Is the industry at risk of missing the opportunity to build an inclusive workplace?

By Georgie Moreton

For National Inclusion Week industry leaders consider how to build a more inclusive workplace

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Fuel Your Imagination

Twitter celebrates TBWA\London #poweredbytweets campaign at RISE

By Georgie Moreton

Watch the session from this year’s RISE2022

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Interviews

'Sustainability is good business strategy'

By Georgie Moreton

Anna Lungley, Chief Sustainability Officer at dentsu international discusses the advertising industry’s pivotal role in combating the climate crisis

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Fuel Your Imagination

Gorillas tells its customers to ‘Get On With Whatever’

By Georgie Moreton

The new campaign for the grocery delivery service from the Or tells customers to make the most of the time saved on shopping.

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Thought Leadership

‘Think of it as inclusive working not flexible working.’

By Georgie Moreton

Creativebrief’s Editorial Director, Nicola Kemp sits down with Anna Whitehouse, Founder at Mother Pukka at the UK Creative Festival to discuss the future of flexible working.

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Hot Pick

Waitrose campaign champions both value and purpose amid cost of living crisis

By Georgie Moreton

The ‘Food to Feel Good About’ campaign from adam&eveDDB highlights quality, taste, ethics and value

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Fuel Your Imagination

Heura launches new plant-based burger in Minecraft

By Georgie Moreton

The new burger launches in Heura City Minecraft game with international gamer Elisa Waves

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Fuel Your Imagination

Eurostar campaign underlines you don’t need to fly to travel

By Georgie Moreton

The character capitalises on the idea that you don’t need to fly to explore

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Trend

Cost of living crisis sees student spend swell

By Georgie Moreton

Research from UNiDAYS shows 19% increase in spend as costs continue to rise

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Fuel Your Imagination

Ocean Outdoor and Louise Xin collaborate in fashion media first

By Georgie Moreton

The media owner collaborated with the fashion designer to broadcast 2022 Stockholm fashion weeks shows on screens across 6 countries

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Hot Pick

Isobel campaign for JET takes the drama out of driving

By Georgie Moreton

The over-the-top campaign aims to show that filling up the car is no cause for drama

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Trend

Andrex celebrates 80 years of puppy love

By Georgie Moreton

The campaign created by FCB Inferno shows how a little love can go a long way

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Thought Leadership

The Great August Reset Roundup

By Georgie Moreton

Steal some of the habits, inspiration and creative methods of the industry's finest

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