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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Fuel Your Imagination

Shelter spotlights social housing success stories

By Georgie Moreton

The campaign shows the positive impact social housing has on both society and culture.

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Fuel Your Imagination

Disney+ celebrates a lifetime of stories

By Georgie Moreton

The brand-building campaign reinforces Disney’s 100-year heritage and commitment to storytelling.

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Fuel Your Imagination

Taika Waititi creates a love letter to cinema storytelling for Vue

By Georgie Moreton

The campaign from Hijinks showcases how characters and stories never leave us.

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Fuel Your Imagination

Coach launches charm playground pop-up at Selfridges

By Georgie Moreton

The in-store immersive experience has been created to bring audiences into the brand’s universe.

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Voices

‘Values are important and actually about growth’

By Georgie Moreton

In the era of misinformation, Imogen Fox shares how The Guardian is staying true to its values.

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Voices

Lessons in inclusion from the IPA Talent & Diversity Conference

By Georgie Moreton

Industry leaders discuss talent, inclusion and representation to drive both progression and growth.

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Thought Leadership

How brands can harness the power of hope

By Georgie Moreton

Industry leaders unpack how to make hope a tangible marketing strategy at 23red’s Hope Dividend event.

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Trend

Financial services firms team up to encourage investing

By Georgie Moreton

The ‘Savvy Squirrel’ campaign aims to shift financial behaviours at scale.

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Interviews

‘There's a thousand different stories you can tell about football’

By Georgie Moreton

City Football Group’s Gavin Johnson on the power of fandom and the importance of authenticity in sports storytelling.

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Trend

AA/WARC reveals bullish market for advertising investment

By Georgie Moreton

The AA/WARC update aims to capture the evolving media landscape and reveals that advertising investment increased by 6.4% year-on-year in 2025.

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Thought Leadership

Is the marketing industry too negative about AI?

By Georgie Moreton

In an industry obsessed with the new and the next, AI is here to stay.

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Fuel Your Imagination

Electrolux taps into its Swedish heritage in new campaign

By Georgie Moreton

The campaign celebrates the brand's latest appliance launch with Swedish humor.

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Trend

Media Smart and TikTok run community online safety workshops

By Georgie Moreton

Two community workshops will help parents and carers keep their teens safe online.

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Trend

Back Market takes aim at AI slop

By Georgie Moreton

The refurbished tech market place is encouraging consumers to downgrade and improve their relationship with technology.

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Fuel Your Imagination

Marmite encourages customers to get cooking

By Georgie Moreton

The new campaign from Adam&eve\TBWA positions the savoury spread as a versatile cooking ingredient.

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