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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Trend

Back Market takes aim at AI slop

By Georgie Moreton

The refurbished tech market place is encouraging consumers to downgrade and improve their relationship with technology.

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Fuel Your Imagination

Marmite encourages customers to get cooking

By Georgie Moreton

The new campaign from Adam&eve\TBWA positions the savoury spread as a versatile cooking ingredient.

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Hot Pick

Heathrow showcases the joy of travel in three letters

By Georgie Moreton

The campaign from St Luke’s riffs on Heathrow’s three-letter travel code to bring the emotion of travel to life.

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Fuel Your Imagination

Helly Hanson takes on nature's tough moments

By Georgie Moreton

The campaign celebrates the relationships formed through outdoor adventures.

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Fuel Your Imagination

Vaseline signs on as London Marathon nipple sponsor

By Georgie Moreton

The brand is soothing friction to help runners focus on the finish line.

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Fuel Your Imagination

Amstel photo project captures real friendship

By Georgie Moreton

The ‘Shot Without Permission’ campaign from Ingo champions the power authenticity and genuine moments.

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Trend

Media Smart and Advertising Association launch political advertising guide

By Georgie Moreton

The campaign helps young voters better understand political advertising ahead of the May elections.

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Trend

Pringles Hot team up with lastminute.com on holiday social challenge

By Georgie Moreton

The campaign has been designed to drive Gen-Z sales through creator-led activities.

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Trend

Wise challenges traditional banking

By Georgie Moreton

The out of home campaign positions Wise as a smarter alternative to banking.

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Fuel Your Imagination

Cornetto partners with photographer Sam Youkilis for summer campaign

By Georgie Moreton

The latest iteration of the ‘Unwrap the Summer’ platform captures the feeling of summer.

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Voices

Industry leaders support NABS in growth hack event

By Georgie Moreton

The event saw leaders across advertising, media and marketing come together to help advance industry mental wellness.

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Fuel Your Imagination

Birkenstock’s launches new mascots for Your Blank Canvas customisation

By Georgie Moreton

The playful visual identity for the in-store customisation platform has been created by Kit Studio.

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Fuel Your Imagination

Asda brings ‘Big Easter Energy’ at Asda prices

By Georgie Moreton

The campaign is part of the ‘That’s Asda Price’ brand platform, showcasing value.

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Voices

Gerety Awards’ Funny Women humour jury returns

By Georgie Moreton

The Gerety Awards Humour category celebrates the best of funny advertising

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Hot Pick

Cushelle encourages Brits to enjoy some me time with flushable magazine

By Georgie Moreton

The tongue-in-cheek toilet literature encourages audiences to enjoy a well-deserved toilet break.

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