Back Market takes aim at AI slop
The refurbished tech market place is encouraging consumers to downgrade and improve their relationship with technology.
Read more
Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
The refurbished tech market place is encouraging consumers to downgrade and improve their relationship with technology.
Read more
The new campaign from Adam&eve\TBWA positions the savoury spread as a versatile cooking ingredient.
Read more
The campaign from St Luke’s riffs on Heathrow’s three-letter travel code to bring the emotion of travel to life.
Read more
The campaign celebrates the relationships formed through outdoor adventures.
Read more
The brand is soothing friction to help runners focus on the finish line.
Read more
The ‘Shot Without Permission’ campaign from Ingo champions the power authenticity and genuine moments.
Read more
The campaign helps young voters better understand political advertising ahead of the May elections.
Read more
The campaign has been designed to drive Gen-Z sales through creator-led activities.
Read more
The out of home campaign positions Wise as a smarter alternative to banking.
Read more
The latest iteration of the ‘Unwrap the Summer’ platform captures the feeling of summer.
Read more
The event saw leaders across advertising, media and marketing come together to help advance industry mental wellness.
Read more
The playful visual identity for the in-store customisation platform has been created by Kit Studio.
Read more
The campaign is part of the ‘That’s Asda Price’ brand platform, showcasing value.
Read more
The Gerety Awards Humour category celebrates the best of funny advertising
Read more
The tongue-in-cheek toilet literature encourages audiences to enjoy a well-deserved toilet break.
Read moreLooks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in