ASA campaign boosts trust in advertising
Results from the campaign revealed by Advertising Standards Authority and the Advertising Association showed increased trust in the regulator
Read more
Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
Results from the campaign revealed by Advertising Standards Authority and the Advertising Association showed increased trust in the regulator
Read more
In the midst of a talent crisis the industry must think more creatively about how to attract and retain talent
Read more
The billboard created by Lucky Generals encourages conversations and aims to help break down stigmas.
Read more
The paper celebrates with a campaign that takes a light-hearted look at the annual Rich List.
Read moreThe brand asks ‘are your mates #McNuggetWorthy?’ as part of an interactive challenge
Read more
Common People Co-Founders Lisa Thompson and Jed Hallam on creating a more inclusive industry, networking and tackling nepo-babies.
Read more
The census conducted by the Advertising Association, ISBA and the IPA launched at the All In Summit and reveals small but positive progress
Read more
Speakers for School campaign from Lucky Generals aims to bring back work experience
Read more
The campaign from Mr. President capitalises on the animal's hardworking nature
Read more
Afua Kyei, CFO of the Bank of England shares leadership tips at the IPA’s Talent and Diversity Conference.
Read more
The initiative launched by leaders at Ogilvy and ITV promotes fair pay within the creative industries
Read more
The campaign from New Commercial Arts sees the star revive her famous role to head up the MoneySuperSeven amid a cost of living crisis
Read more
The industry faces ongoing mental wellness challenge as support charity NABS reveals demand for core services doubled in Q1.
Read more
We ask industry leaders to have their say on the future of creative work
Read more
The AA/WARC Expenditure Report shows small growth against inflation pressures
Read moreLooks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in