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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Trend

ASA campaign boosts trust in advertising

By Georgie Moreton

Results from the campaign revealed by Advertising Standards Authority and the Advertising Association showed increased trust in the regulator

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Thought Leadership

Advertising the advertising industry

By Georgie Moreton

In the midst of a talent crisis the industry must think more creatively about how to attract and retain talent

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Fuel Your Imagination

GambleAware crushed billboard brings to life harms of gambling

By Georgie Moreton

The billboard created by Lucky Generals encourages conversations and aims to help break down stigmas.

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Fuel Your Imagination

The Sunday Times celebrates 35 years of the Rich List

By Georgie Moreton

The paper celebrates with a campaign that takes a light-hearted look at the annual Rich List.

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Fuel Your Imagination

McDonald’s celebrates 40 years of McNuggets

By Georgie Moreton

The brand asks ‘are your mates #McNuggetWorthy?’ as part of an interactive challenge

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Voices

‘Creativity starts from the fringes’

By Georgie Moreton

Common People Co-Founders Lisa Thompson and Jed Hallam on creating a more inclusive industry, networking and tackling nepo-babies.

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Trend

All In Census reveals industry progress toward inclusion

By Georgie Moreton

The census conducted by the Advertising Association, ISBA and the IPA launched at the All In Summit and reveals small but positive progress

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Voices

Celebs share their work experience stories

By Georgie Moreton

Speakers for School campaign from Lucky Generals aims to bring back work experience

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Fuel Your Imagination

The Woodsman Whisky debuts beaver brand mascot

By Georgie Moreton

The campaign from Mr. President capitalises on the animal's hardworking nature

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Trend

What the advertising industry can learn from the banking sector

By Georgie Moreton

Afua Kyei, CFO of the Bank of England shares leadership tips at the IPA’s Talent and Diversity Conference.

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Voices

The Creative and Cultural Action group calls for London Living Wage

By Georgie Moreton

The initiative launched by leaders at Ogilvy and ITV promotes fair pay within the creative industries

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Trend

Dame Judi Dench heads up MoneySuperMarket’s squad of savers

By Georgie Moreton

The campaign from New Commercial Arts sees the star revive her famous role to head up the MoneySuperSeven amid a cost of living crisis

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Voices

NABS expands support as demand in services doubles

By Georgie Moreton

The industry faces ongoing mental wellness challenge as support charity NABS reveals demand for core services doubled in Q1.

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Thought Leadership

Have the creative industries failed to embrace the true opportunity of hybrid work?

By Georgie Moreton

We ask industry leaders to have their say on the future of creative work

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Trend

UK ad industry continues to battle with inflation

By Georgie Moreton

The AA/WARC Expenditure Report shows small growth against inflation pressures

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