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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Trend

Matalan has customers' backs through the chaos of the festive season

By Georgie Moreton

The campaign from McCann builds on the ‘We Get it, We’ve Got You’ brand platform.

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Trend

Amazon delivers joy for Christmas

By Georgie Moreton

The festive campaign created in-house promotes the e-commerce offering by championing generosity.

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Trend

M&S Clothing and Home shakes up Christmas

By Georgie Moreton

The campaign from Mother London shows Christmas through the lens of a magical snow globe.

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Trend

Waitrose Christmas whodunnit keeps audiences guessing

By Georgie Moreton

The two-part campaign from Saatchi & Saatchi takes the form of a Christmas mystery.

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Trend

Asda unleashes the Christmas Gnome squad

By Georgie Moreton

The festive spot from Havas sees a team of gnomes rise up to save Christmas.

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Trend

Morrisons brings back oven gloves for Christmas spot

By Georgie Moreton

The gloves are back performing a Busy Malone classic in a festive spot from Leo Burnett.

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Trend

Sainsbury’s teams up with the BFG in phizz-whizzing Christmas spot

By Georgie Moreton

The campaign takes inspiration from the Roald Dahl classic to take audiences on a whimsical adventure.

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Trend

John Lewis unveils festive second chapter of three-part trilogy

By Georgie Moreton

The second instalment from Saatchi & Saatchi focuses on gifting and inspiration

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Trend

Advertising Association and WARC data shows adspend increase

By Georgie Moreton

The latest figures from the AA/WARC ad spend report signal steady consistent growth in spend.

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Fuel Your Imagination

Kraken Rum’s Screamfest returns with a haunted gallery experience

By Georgie Moreton

This year’s immersive event from Kraken Rum sees cursed artworks on display

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Trend

Grumpygran1948 named as the face of Ikea’s gaming range

By Georgie Moreton

The Brännboll gaming range has been designed to meet the evolving needs of modern gamers

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Voices

John Lewis Partnerships collaborates with care-experience artists

By Georgie Moreton

The Made by Care range has been designed to raise donations for the Building Happier Futures programme which supports the UK care community

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Trend

LinkedIn prepares the next generation for the world of work

By Georgie Moreton

The new social first campaign supports new career starters by equipping them with professional knowledge and skills.

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Fuel Your Imagination

The Royal British Legion campaigns for protection

By Georgie Moreton

The new campaign from Leagas Delaney highlights how funds raised during the Poppy Appeal help the RBL deliver support for veterans.

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Thought Leadership

‘More thriving, less surviving’

By Georgie Moreton

Sadira E. Furlow, Chief of Global Brand and Communications at Tony’s Chocolonely, shares the power of carving your own path on Behind the Face of Success.

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