Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Fuel Your Imagination

Magnum offers a taste of sunshine in winter

By Georgie Moreton

The ‘Find Your Summer’ campaign underlines that ice cream is not just for summer

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Thought Leadership

Learnings from LEAD 2024

By Georgie Moreton

At the Advertising Association, IPA, and ISBA’s annual flagship conference, industry leaders discuss talent, AI, sustainability and growth

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Voices

Leadership lessons from sporting excellence

By Georgie Moreton

At Bloomfest Rachel Yankey and Natasha Jonas prove the importance of showing up, smashing down barriers and exceeding expectations every single day

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Fuel Your Imagination

Carwow launches break-up campaign ahead of Valentine’s Day

By Georgie Moreton

The light-hearted campaign encourages motorists to explore the single cars in their area

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Fuel Your Imagination

Haribo takes its Kids’ Voices campaign to the football field

By Georgie Moreton

The new campaign from Quiet Storm for Haribo US brings to life the childlike joy in every bag.

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Fuel Your Imagination

KFC’s Tower Burger is too tall for TV

By Georgie Moreton

The new campaign from Mother London maximises media to showcase the burger's height

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Fuel Your Imagination

Spite trials ‘label-less’ packaging to simplify recycling

By Georgie Moreton

The trail will see Coca-Cola remove the labels from Sprite and Sprite Zero 500ml bottles to simplify the recycling process and reduce packaging materials

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Voices

The Cybersmile Foundation spotlight the dangers of mob justice

By Georgie Moreton

The campaign which addresses cancel culture and internet mobs will run across Pearl & Dean UK cinemas

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Thought Leadership

Should brands be doing things differently when it comes to promoting healthy lifestyles?

By Georgie Moreton

As consumers wise up to wellness washing brands may need to rethink how they market a healthy lifestyle

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Fuel Your Imagination

The Secret Little Agency celebrates Lunar New Year

By Georgie Moreton

To mark the Year of the Dragon the agency has created Long Bao

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Voices

Pearlfisher creates visual identity for neurodivergence campaign

By Georgie Moreton

The hidden 20% led by Ben Branson aims to reshape societal perceptions surrounding ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, and Tourettes

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Fuel Your Imagination

OVO’s Energy Forecast uses AI to lift the lid on Britain’s energy habits

By Georgie Moreton

The out-of-home installation at Euston station uses generative AI and API data to offer live insight and interactive guidance

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Thought Leadership

Latest Advertising Association and WARC figures shows adspend boost

By Georgie Moreton

AA/WARC Expenditure Report shows a 15.9% increase in spend between July and September

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Hot Pick

John Lewis invites shoppers to succumb to the sale

By Georgie Moreton

The January sale spot takes a fresh approach encouraging audiences to indulge

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Voices

Sky Media joins The Creative Shootout as official broadcast media partner

By Georgie Moreton

The competition will see eight agencies tackle a creative brief from Carers UK

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