Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Fuel Your Imagination

Leo Burnett reinvents Crunchy Nut’s famous strapline

By Georgie Moreton

The agency’s latest work for Kellogg features a catchy new jingle

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Fuel Your Imagination

Heinz extends product range with ‘Unbeanlievable!’ campaign

By Georgie Moreton

A new campaign from Wunderman Thompson Spain marks the launch of the new product range using popular EMF track, Unbelievable

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Trend

Boots doubles down on cost of living savings

By Georgie Moreton

Through its everyday essentials range, Price Lock promise and Price Advantage scheme, the retailer is helping customers to save.

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Thought Leadership

Have the ingredients of a successful Super Bowl spot changed in 2023?

By Georgie Moreton

How can brands stand out in a fragmented media landscape during such an iconic advertising moment

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Fuel Your Imagination

Loewe and Studio Ghibli launch Howl’s Moving Castle collection

By Georgie Moreton

The collection launches with interactive experience, Selfridges residency and Studio Ghibli exhibition

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Trend

PlayStation turns to newsroom narrative to bring games to life

By Georgie Moreton

The new campaign from PlayStation created by adam&eveDDB places well known characters into the real world

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Voices

Gerety Awards announces 2023 London Executive Jury

By Georgie Moreton

The awards jury is made up of global leaders and ambassadors which will define the shortlist and select an agency and production company of the year

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Thought Leadership

5 learnings from LEAD

By Georgie Moreton

At the Advertising Association, The IPA and ISBA’s annual summit, LEAD, talent, trust and sustainability were top of the agenda.

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Voices

Outvertising gives classic ads an inclusive rewrite

By Georgie Moreton

The advocacy group for LGBTQIA+ inclusion in advertising and marketing, highlights the importance of inclusive language

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Thought Leadership

How brands tackled January

By Georgie Moreton

BITE’s January New Year campaign round up shows that brands and agencies focused on positive resolutions and health and wellness.

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Thought Leadership

Pinterest Predicts what’s popular in 2023

By Georgie Moreton

The social media giant shares its 2023 predictions based on the search habits of its users and considers how brands can help shape the trends of tomorrow

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Voices

WACL calls for 50% of all CEOs to be women

By Georgie Moreton

WACL celebrates its 100th birthday by setting out a mission to achieve gender parity in the workplace

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Hot Pick

Dr. Martens celebrates its British heritage

By Georgie Moreton

New campaign from ACNE focuses on the people and the craftsmanship that make every pair of Dr. Martens shoes

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Fuel Your Imagination

Optimum Nutrition inspires audiences to reach their potential

By Georgie Moreton

The ‘There’s More In All Of Us’ campaign from Be The Fox spotlights the inspirational stories of athletes and the challenges they have overcome

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Trend

Industry sees slow and steady post-covid recovery

By Georgie Moreton

AA/WARC report shows UK advertising spending rose by 4.3% to a total of £8.5bn between July and September 2022

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