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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Hot Pick

Anomaly reintroduces Starbucks to the world

By Georgie Moreton

The Hello Again campaign brings to life Starbucks' ethos to drum up brand love.

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Thought Leadership

Protecting energy matters

By Georgie Moreton

At the IPA’s International Women’s Day Stepping into the Spotlight event industry leaders discuss the importance of protecting energy in polarising times.

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Fuel Your Imagination

Kahlúa combats cocktail lovers’ St. Patrick’s Day pressure

By Georgie Moreton

Wieden+Kennedy London has helped to create ‘The Schneaky Espresso Martini Glass’ for those who don’t drink stout.

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Fuel Your Imagination

Vienna launches ‘The Blue Danube’ Waltz into space

By Georgie Moreton

Drawing inspiration from the Voyager Golden Records, the campaign celebrates Johann Strauss II’s 200th Birthday.

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Thought Leadership

Three Things on a Thursday: Supporting, celebrating and standing by women

By Georgie Moreton

BITE’s weekly round up of the most read features on the Creativebrief platform underlines the importance of creating space for women to thrive in the workplace.

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Trend

Media Smart teams up with TikTok for educational campaign for parents

By Georgie Moreton

The creator-led campaign has been designed to encourage conversations between parents and young people about their online environments.

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Fuel Your Imagination

Department for Energy Security and Net Zero’s fuzzy campaign encourages heat pump adoption

By Georgie Moreton

The heart-warming campaign promotes audiences embracing the warm and fuzzy feeling.

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Thought Leadership

‘Go own it. Go find the opportunity’

By Georgie Moreton

Lindsey Irvine, Chief Marketing Officer at Square, discusses empathy, grit and making an impact for the Behind the Face of Success podcast with Visha Kudhail.

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Hot Pick

Knorr spotlights fast food fails to deliver better

By Georgie Moreton

The campaign from MullenLowe highlights that home made food can be better than takeaways.

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Voices

All In Census drives awareness with Piccadilly Lights campaign

By Georgie Moreton

The landmark industry census from the Advertising Association, the IPA, ISBA and Kantar is set to take place on March 12th.

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Thought Leadership

Should brands be doing more to help consumers ditch the doom scroll?

By Georgie Moreton

With increasing attention on the negative impact of social media on consumers’ mental health, a growing number of brands are advocating for IRL connection.

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Voices

Sky Zero Footprint Fund revamps for 2025

By Georgie Moreton

The fund is offering £2 million in advertising support to organisations leading the way in environmental action.

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Hot Pick

Axe unleashes the power of sweetness

By Georgie Moreton

The absurdist campaign from Lola Mullenlowe hits audiences with unexpected humour.

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Thought Leadership

Three Things on a Thursday: Reflection, responsibility and double standards

By Georgie Moreton

BITE’s weekly series rounds up the must-read articles of the week.

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Fuel Your Imagination

Sky Bet redefines the ‘G.O.A.T’ ahead of Cheltenham Festival

By Georgie Moreton

The campaign from Anomaly celebrates the racehorse as the world’s greatest athlete.

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