CALM continues its no more missed birthdays mission
The heartbreaking campaign from the suicide prevention charity aims to help people end their misery, not their lives.
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Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
The heartbreaking campaign from the suicide prevention charity aims to help people end their misery, not their lives.
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Advertising Association and WARC’s Expenditure Report show UK ad spend rose 9.7% to £10.6bn during the third quarter of 2024.
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The refurbished tech retailer has teamed up with The French Gardener and Life After Ad to make its out of home advertising eco-friendly.
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The ‘No more fear of body odour’ campaign from AMVBBDO promotes whole-body deodorant for movement without worry.
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The campaign from Wonderhood capitalises on the social media star’s popularity with footy fans.
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BITE’s round up of the most read stories this week span Love Island, Channel 4 News and the positive chimes of the Bellwether report.
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Marginal growth is paired with downward category revisions as businesses respond to budget-induced cuts.
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The Savvy Savers campaign features Boots shoppers celebrating the savings they’ve made.
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The ‘0.0 Reasons Needed’ campaign from Publicis Worldwide takes on outdated stigmas associated with alcohol-free options.
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The campaign from Wonderhood Studios allowed people to order a meal for the homeless through Just Eat over the festive period.
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The full line up for the annual conference from The Advertising Association, the IPA, and ISBA has been announced.
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The campaign from Smarts PR agency parodies the Netflix hit to showcase the range of properties available on Rightmove.
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Visha Kudhail speaks with Entrepreneur and Founder Aneesh Lal on the importance of carving out your own success on the Behind the Face of Success podcast.
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2024 proved the power of doing things differently.
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BITE rounds up the best creative work of 2024.
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