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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Hot Pick

CALM continues its no more missed birthdays mission

By Georgie Moreton

The heartbreaking campaign from the suicide prevention charity aims to help people end their misery, not their lives.

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Trend

Ad spend exceeds £10bn barrier in Q3 2024 for the first time

By Georgie Moreton

Advertising Association and WARC’s Expenditure Report show UK ad spend rose 9.7% to £10.6bn during the third quarter of 2024.

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Fuel Your Imagination

BackMarket breathes new life into out of home with Life After Ad

By Georgie Moreton

The refurbished tech retailer has teamed up with The French Gardener and Life After Ad to make its out of home advertising eco-friendly.

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Trend

Rexona spot celebrates head to toe sweating

By Georgie Moreton

The ‘No more fear of body odour’ campaign from AMVBBDO promotes whole-body deodorant for movement without worry.

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Fuel Your Imagination

Coral enlists Big John to rate service stations for away days

By Georgie Moreton

The campaign from Wonderhood capitalises on the social media star’s popularity with footy fans.

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Thought Leadership

Three Things on a Thursday: What the Zuck is going on?

By Georgie Moreton

BITE’s round up of the most read stories this week span Love Island, Channel 4 News and the positive chimes of the Bellwether report.

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Thought Leadership

IPA Bellwether signals a cautious start to 2025

By Georgie Moreton

Marginal growth is paired with downward category revisions as businesses respond to budget-induced cuts.

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Trend

Boots captures the joy of saving

By Georgie Moreton

The Savvy Savers campaign features Boots shoppers celebrating the savings they’ve made.

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Trend

Heineken 0.0 empowers alcohol free drinking without judgement

By Georgie Moreton

The ‘0.0 Reasons Needed’ campaign from Publicis Worldwide takes on outdated stigmas associated with alcohol-free options.

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Hot Pick

Soup Kitchen London and JustEat team up to drive donations

By Georgie Moreton

The campaign from Wonderhood Studios allowed people to order a meal for the homeless through Just Eat over the festive period.

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Trend

LEAD 2025 to focus on growth and value

By Georgie Moreton

The full line up for the annual conference from The Advertising Association, the IPA, and ISBA has been announced.

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Fuel Your Imagination

Charlotte Crosby stars in Rightmove’s Selling Sunderland

By Georgie Moreton

The campaign from Smarts PR agency parodies the Netflix hit to showcase the range of properties available on Rightmove.

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Thought Leadership

‘Investing in yourself pays off in huge dividends’

By Georgie Moreton

Visha Kudhail speaks with Entrepreneur and Founder Aneesh Lal on the importance of carving out your own success on the Behind the Face of Success podcast.

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Thought Leadership

BITE’s Top Marketing Moments of 2024

By Georgie Moreton

2024 proved the power of doing things differently.

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Thought Leadership

Creativity comes in many forms

By Georgie Moreton

BITE rounds up the best creative work of 2024.

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