Tesco replaces its logo to champion quality and craft
The ‘Icons’ campaign from BBH takes a strip-backed approach to spotlight the retailer's quality food offering
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Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
The ‘Icons’ campaign from BBH takes a strip-backed approach to spotlight the retailer's quality food offering
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In 2024 there are a myriad of data points that underline inclusion is a business imperative, yet budgets are still being slashed
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The campaign from Publicis Groupe UK’s cross-agency team shows how the provider delivers connectivity across devices
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In its 20th year WACL’s Talent Awards offers grants for emerging female+ leaders
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The IPA Effectiveness Conference outlined the importance of building a culture of effectiveness and the power of creative consistency
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The out-of-home campaign from Leith side steps censorship by subverting customer tropes with double entendre
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The music campaign tells men to smell their age and embrace their own scent
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McCann London launched its Pain Pledge with a panel discussion with Nurofen, opening up discussions around pain in the workplace
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The sustainable chair, created by Uncommon Creative Studio, highlights the environmental impact of overwashing clothes.
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The report explores the commercial benefits of effectiveness and outlines new areas for growth
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The training has been designed to support managers and fill an urgent training gap as they face a state of overwhelm
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Martine McCutcheon stars in the retailer's remix of 90s Gina G classic.
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A photo stunt outside the Houses of Parliament aims to raise awareness of the lack of support people with CP receive
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The campaign from BMB celebrates Britain's longstanding history in international skiing and snowboarding
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The integrated campaign aims to help the airline better understand the needs of its deaf and hard-of-hearing customers
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