Fuel Your Imagination
Amazon Books brings to life the ‘reading feeling’
The new campaign from Droga5 London captures the power of imagination
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Georgie Moreton
Deputy Editor, BITE CreativebriefAbout
Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
More from Georgie Moreton
Fuel Your Imagination
Birds Eye Green Cuisine shows the power of the ‘Plant Age’
The new campaign from McCann London showcases Birds Eye’s plant based range and encourages consumers to embrace behavioural shift
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Thought Leadership
What does the great resignation mean for the future of employer branding?
Identifying the right tone and connecting authentically with people has never been more nuanced.
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Fuel Your Imagination
We Are Social create the world’s first TV orchestra with Sky Glass
The orchestra has been created to promote Sky Glass, the new streaming TV from Sky.
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Voices
NABS research underlines advertising’s mental health crisis
Data from NABS shows a 128% rise in contact for help with mental health since last year.
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Voices
Virgin Atlantic and Lucky Generals share how to ‘See The World Differently’
Annabelle Cordelli, Vice President Global Brand and Marketing at Virgin Atlantic and Alice McGinn, Senior Planner at Lucky Generals on striking the balance between purpose and joy in marketing.
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Fuel Your Imagination
Tesco Mobile’s summer campaign from BBH pokes fun at Brits abroad
The brand is helping customers spend less with no EU roaming fees
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Thought Leadership
“Stop being lazy, go out and do the work.”
At Impero’s Gender Dynamics event experts discussed how to market to women in today’s ever changing society.
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Trend
Cost of living crisis sees adspend forecasts fall
The IPA Bellwether Report finds UK companies’ financial prospects have deteriorated sharply contributing to cuts in adspend forecasts
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Trend
Circular fashion goes mainstream with new Depop campaign starring Charli XCX
The campaign has been created by Depops in house team with media buying from Yonder Media
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Thought Leadership
Elevating the LGBTQ+ community extends beyond Pride Month
A round-up of BITE’s Pride coverage to elevate the voices of the LGBTQ+ community all year round.
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Voices
Deutsche Telekom and Saatchi & Saatchi supercharge youth volunteering
The campaign uses NFT technology to create real-world value, positively impacting the volunteering causes Gen Z care about across Europe
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Voices
The Brooklyn Brothers Night School enters its third year
The free training and mentoring programme aims to attract young people from ethnically-diverse backgrounds into the creative industries.
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Hot Pick
Hope United takes aim at sexist hate online
The latest campaign for EE from Saatchi & Saatchi sees footballers unite against online hate
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Trend
Sports Direct delivers Euros love
Sports Direct Launches new creative campaign smashing stereotypes for Women’s Euros.
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