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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Hot Pick

Tesco replaces its logo to champion quality and craft

By Georgie Moreton

The ‘Icons’ campaign from BBH takes a strip-backed approach to spotlight the retailer's quality food offering

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Thought Leadership

Should the marketing industry be doing more to promote the business benefits of inclusion?

By Georgie Moreton

In 2024 there are a myriad of data points that underline inclusion is a business imperative, yet budgets are still being slashed

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Hot Pick

EE connects customers after clocking off

By Georgie Moreton

The campaign from Publicis Groupe UK’s cross-agency team shows how the provider delivers connectivity across devices

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Voices

WACL Talent Awards 2025 now open for submissions

By Georgie Moreton

In its 20th year WACL’s Talent Awards offers grants for emerging female+ leaders

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Thought Leadership

Lessons in effectiveness

By Georgie Moreton

The IPA Effectiveness Conference outlined the importance of building a culture of effectiveness and the power of creative consistency

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Fuel Your Imagination

Lovehoney lets its customers do the talking

By Georgie Moreton

The out-of-home campaign from Leith side steps censorship by subverting customer tropes with double entendre

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Trend

Old Spice drop diss track with grime artist Chip

By Georgie Moreton

The music campaign tells men to smell their age and embrace their own scent

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Thought Leadership

Redefining pain in the workplace

By Georgie Moreton

McCann London launched its Pain Pledge with a panel discussion with Nurofen, opening up discussions around pain in the workplace

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Hot Pick

Ecover’s ‘Rewear Chair’ reimagines sustainable living through design

By Georgie Moreton

The sustainable chair, created by Uncommon Creative Studio, highlights the environmental impact of overwashing clothes.

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Trend

IPA report uncovers the benefits of an effectiveness roadmap

By Georgie Moreton

The report explores the commercial benefits of effectiveness and outlines new areas for growth

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Voices

NABS Managers' Mindsets programme fills mental health training gap

By Georgie Moreton

The training has been designed to support managers and fill an urgent training gap as they face a state of overwhelm

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Fuel Your Imagination

Ooh aah just a Lidl bit celebrates hun culture

By Georgie Moreton

Martine McCutcheon stars in the retailer's remix of 90s Gina G classic.

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Fuel Your Imagination

Up spotlights gaps in care for World Cerebral Palsy Day

By Georgie Moreton

A photo stunt outside the Houses of Parliament aims to raise awareness of the lack of support people with CP receive

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Fuel Your Imagination

GB Snowsport celebrates Team GB’s achievements

By Georgie Moreton

The campaign from BMB celebrates Britain's longstanding history in international skiing and snowboarding

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Hot Pick

Virgin Atlantic showcases its commitment to inclusive travel

By Georgie Moreton

The integrated campaign aims to help the airline better understand the needs of its deaf and hard-of-hearing customers

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