Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Voices

Deutsche Telekom and Saatchi & Saatchi supercharge youth volunteering

By Georgie Moreton

The campaign uses NFT technology to create real-world value, positively impacting the volunteering causes Gen Z care about across Europe

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Voices

The Brooklyn Brothers Night School enters its third year

By Georgie Moreton

The free training and mentoring programme aims to attract young people from ethnically-diverse backgrounds into the creative industries.

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Hot Pick

Hope United takes aim at sexist hate online

By Georgie Moreton

The latest campaign for EE from Saatchi & Saatchi sees footballers unite against online hate

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Trend

Sports Direct delivers Euros love

By Georgie Moreton

Sports Direct Launches new creative campaign smashing stereotypes for Women’s Euros.

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Trend

All eyes on cinema

By Georgie Moreton

Research from Lumen and DCM unveils high attention levels for cinema advertising

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Fuel Your Imagination

Burger King puts the frame grill lines at the heart of its new campaign

By Georgie Moreton

The campaign from BBH focuses on the famous flame-grill lines on every Burger King Whopper patty

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Hot Pick

Direct Line gives King Valkyrie a holiday

By Georgie Moreton

Direct Line teams up with King Valkyrie from Marvel Studios’ “Thor: Love and Thunder” in new campaign from Saatchi & Saatchi

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Fuel Your Imagination

Snap celebrates London Pride in AR

By Georgie Moreton

‘Pride Augmented: A Celebration of Queer Art’ sees Snap virtually decorate the streets of London for Pride

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Trend

IPA and BetterBriefs unveil new better briefing best practice guide

By Georgie Moreton

UK marketers’ estimate that over a quarter of their marketing budget is wasted on poor briefs and misdirected work.

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Hot Pick

LTA serves up a slice of joy with play tennis your way

By Georgie Moreton

The #YourCourtYourRules campaign from LTA and The&Partnership aims to drive participation

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Fuel Your Imagination

Emma Raducanu busts the perfection myth for Nike UK

By Georgie Moreton

The Wimbledon campaign explores the tennis champions' relationship with sport and being the best

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Interviews

“Imagination is a weapon of mass creation”

By Georgie Moreton

Mandu Reid, Leader of the Women’s Equality Party (WEP) poses a challenge to creatives.

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Voices

Accumulate launches Creative Futures to help homeless talent enter the industry

By Georgie Moreton

The Adobe-funded free 2-day workshop aims to break down barriers for entry and create new opportunities for diverse talent

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Thought Leadership

What's keeping brand leaders up at night?

By Georgie Moreton

Leading marketers from brands including Pinterest, Guinness and Formula One, opened up on the pressures facing marketers and how agencies can help make their lives easier.

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Thought Leadership

How can brands and agencies ensure they avoid Pride Washing?

By Georgie Moreton

Policies and meaningful purpose must be demonstrated in June and beyond.

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