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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Fuel Your Imagination

F&F fuses fashion and home

By Georgie Moreton

F&F launches its homeware collection with garments from award-winning designer Thomas Bird

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Trend

Hinge banks on lasting love in the age of algorithms

By Georgie Moreton

Jackie Jantos Chief Marketing Officer at Hinge on why the brand is empowering Gen Z daters to meet in real life and find lasting love

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Trend

Taco Bell takes aim at the meal deal

By Georgie Moreton

‘The Meal Deal Tacover’ from Taco Bell and Publicis London introduces Taco Bell’s £3.99 lunch deal

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Thought Leadership

The importance of an Oasis reunion

By Georgie Moreton

Industry experts share new benchmarks for how music events can amplify brand reach and engagement in today’s economy

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Interviews

‘Food is one of the main parts of culture, it cannot be forgotten’

By Georgie Moreton

Curious Crab’s Jeremy Pang on emotion, food and building connection through entertainment

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Trend

Blesma finds funny in fundraising for limbless veterans

By Georgie Moreton

The campaign from TBWA\MCR cuts through the emotional fatigue in the charity sector.

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Fuel Your Imagination

Kia extends partnership with independent cinema

By Georgie Moreton

Kia is entering its third year of partnership with DCM’s Independent estate and added Curzon estate through Pearl & Dean.

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Thought Leadership

Has the marketing industry underestimated the creative firepower of out of home advertising?

By Georgie Moreton

Research points to the commercial and creative effectiveness of outdoor advertising, but are brands paying attention

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Trend

Paralympians declare they’re not participating

By Georgie Moreton

The social campaign, created by Adam&EveDDB, is designed to change the narrative surrounding the Paralympics

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Fuel Your Imagination

John West fuels super strong Paralympics GB athletes

By Georgie Moreton

The campaign from Havas positions John West as proud protein partners of ParalympicsGB

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Fuel Your Imagination

Xbox champion accessible play with adaptive joystick

By Georgie Moreton

The ‘This is how we do it’ campaign, created by McCann London, marks the announcement of Xbox’s adaptive joystick and adaptive thumbstick toppers

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Hot Pick

EE reassures parents of teenagers with connectivity campaign

By Georgie Moreton

The campaign from Saatchi & Saatchi spotlights the importance of staying connected past dark and promotes EE One services

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Trend

M&S brings to life the messy reality of back-to-school

By Georgie Moreton

The back-to-school spot from Mother London showcases M&S’s best-in-class uniforms

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Voices

Masala Podcast tackles taboos for South Asian women

By Georgie Moreton

The campaign from RAPP coincides with South Asian Heritage Month

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Thought Leadership

Is the 2024 Paris Olympics a watershed for authentic social storytelling?

By Georgie Moreton

Social media has lifted the lid on the Olympic games and given athletes a platform beyond their sporting achievements

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