Gucci dials up the sport in new GQ campaign
The video is the first in a series that spotlights the lives of modern sporting icons
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Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
The video is the first in a series that spotlights the lives of modern sporting icons
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The competition ‘Differently Does It’ has been supported by Audi and aims to promote upcoming talent
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The multi-platform partnership builds on KFC Delivery’s broadcast coverage sponsorship of the World Cup
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Emma Harris, CEO of Glow, shares the importance of #slowthefuckdown and how kindness can reshape the workplace for the better
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We asked industry experts to weigh in on what brands should know about the ‘de-influencing’ trend
Read moreThe agency’s latest work for Kellogg features a catchy new jingle
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A new campaign from Wunderman Thompson Spain marks the launch of the new product range using popular EMF track, Unbelievable
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Through its everyday essentials range, Price Lock promise and Price Advantage scheme, the retailer is helping customers to save.
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How can brands stand out in a fragmented media landscape during such an iconic advertising moment
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The collection launches with interactive experience, Selfridges residency and Studio Ghibli exhibition
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The new campaign from PlayStation created by adam&eveDDB places well known characters into the real world
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The awards jury is made up of global leaders and ambassadors which will define the shortlist and select an agency and production company of the year
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At the Advertising Association, The IPA and ISBA’s annual summit, LEAD, talent, trust and sustainability were top of the agenda.
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The advocacy group for LGBTQIA+ inclusion in advertising and marketing, highlights the importance of inclusive language
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BITE’s January New Year campaign round up shows that brands and agencies focused on positive resolutions and health and wellness.
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