Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
As music fans return to festivals with a heightened sense of community and togetherness, brands are able to assist in creating unforgettable experiences
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The fifth annual fundraising auction will see proceeds go back into helping support adland professionals
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Google empowers women and other under-represented groups with #IamRemarkable, celebrating their achievements in the workplace and beyond
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The brand calls upon the help of adam&eveDDB to engage celeb lookalikes on social for the chance to win Pot Noodle black card.
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Medaille Trust and 2M Creative team have teamed up with film company Brother Brother Film to raise awareness around human trafficking in the UK
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P&O Ferries partners with Publicis•Poke to welcome tourists back to sea travel post-pandemic
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By shifting the lens inwards, the brand highlights how the benefits of the physical store are being redefined
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As the hospitality sector rebuilds following the pandemic, Cards For Hilarity aims to bring a smile to audiences faces whilst donating 100% of the game’s profits to help the industry
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Public awareness campaign, ‘Dear White Parents’, uses creativity to help raise an anti-racist generation.
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The ‘It’s Kind of a Big Deal’ campaign brings to life the impact that NOMO chocolate has on people, particularly those with allergies or intolerances
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As people flock back to pubs, Beavertown’s brand new real-life venue in the heart of Tottenham is ladened with the brand’s iconic designs and creativity
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Why Digitas UK and OREO have tapped into the trend of nostalgia to deliver an integrated AI and digital activation.
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Smart brands recognise the power of connecting with experience-deprived consumers through live events
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