About

With two decades of experience leading brand, comms and behaviour change strategy for some of the world’s most influential organisations. She’s worked at London’s top creative agencies including DDB London (now Adam & Eve), Y&R and Engine, and built campaigns for brands including Tropicana, Harvey Nichols, Bacardi, Nestle, DLG and Sky.

Her work has been recognised with creative and effectiveness awards alike including IPA Effectiveness Awards for Monopoly and most recently Xero. At House 337, she has led work for clients including Monzo (tripling their customer base in three months), the RAF (winning Channel 4’s Diversity Award challenging gender stereotypes), and the Home Office (an Effie Award-winning campaign that helped rescue over 100 people from modern slavery). She also oversees long-term partnerships with the Royal Navy and Women’s Aid.

As Head of Strategy, Georgie leads a 20+ strong team spanning brand, comms, social, CX and data strategy and champions a culture of effectiveness across the agency. She’s passionate about understanding what makes people tick and turning that into work that makes them care believing that strategy is about using insight and imagination to solve commercial problems in ways that move people.