Trend
Let the machines wash up, leave the taste to us
By Glenn Paton
Automation can sharpen workflows but the future of creativity depends on keeping taste human, writes Glenn Paton.
Read moreGlenn kicked off his directing career with the short film ‘H Positive’, which received acclaim and festival laurels at Cannes, Berlin and Raindance, amongst others. He was nominated for Cannes ‘Young Director of the Year’ and has directed music videos for Chase & Status, Rudimental, Katy B and Frank Turner, as well as commercial films for Patek Philippe, Ballentine's and Amazon. In his role as Managing Partner, Glenn now oversees all production at Leagas Delaney.
By Glenn Paton
Automation can sharpen workflows but the future of creativity depends on keeping taste human, writes Glenn Paton.
Read moreLooks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in