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Creating a new generation of heroes in women's sport
In a competitive environment, new platforms and channels are allowing female athletes to shine.
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Harriet is a Senior Account Director at W Communications with 10 years of PR/marketing experience across a number of sectors. Across a range of industries (from sports to FMCG to retail), Harriet has led a number of integrated, multi-channel campaigns with global brands (Unilever, PepsiCo, lastminute.com) as well as British start-up/challenger businesses (Prime Time beer, Roasting Plant coffee). More recently, her work in the sports division has included working with England Rugby’s Red Roses, and sustainable motorsport series Extreme H. She also led a campaign to launch a nationwide football programme for Kellogg’s via partnerships with the EFL, Manchester City, Celtic & Rangers.
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