What Arsène Wenger can teach CMOs about winning with culture
Arsenal's sucess is the result of decades of commitment, writes Masibu Manima.
In a competitive environment, new platforms and channels are allowing female athletes to shine.
Harriet is a Senior Account Director at W Communications with 10 years of PR/marketing experience across a number of sectors. Across a range of industries (from sports to FMCG to retail), Harriet has led a number of integrated, multi-channel campaigns with global brands (Unilever, PepsiCo, lastminute.com) as well as British start-up/challenger businesses (Prime Time beer, Roasting Plant coffee). More recently, her work in the sports division has included working with England Rugby’s Red Roses, and sustainable motorsport series Extreme H. She also led a campaign to launch a nationwide football programme for Kellogg’s via partnerships with the EFL, Manchester City, Celtic & Rangers.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in