Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
This kind of partnership between WPP Health Practice & BioBeats takes a scientific, evidence-based approach to tackling mental health issues, allowing businesses to create credible, effective solutions.
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By Izzy Ashton
VIRTUE were tasked with creating a new brand strategy for Pandora that is “giving a voice to people’s loves.” As part of the strategy, the brand released a new collection Pandora Me, which is the first to be aimed at a Gen Z audience.
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By Izzy Ashton
Partnering with Mercury Music Prize nominated artist Nick Mulvey, ‘Ocean Vinyl’ is the creation of the world’s first playable record made from recycled ocean plastic found along the Cornwall coastline.
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By Izzy Ashton
The creative industry has a moral and business responsibility to address the lack of disability inclusion, something Caroline Casey explored on stage at #BITELIVE19
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By Izzy Ashton
‘The People’s Pie’ from Walker is part of a swathe of ads championing more inclusive representation, not just in the casting but in every aspect of the campaign.
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By Izzy Ashton
The shifting aesthetic of fashion advertising has significant impacts for brands. A new wave of body positivity and inclusivity is coming to the fore, with the media brand heat’s Style book at the forefront of this shift.
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By Izzy Ashton
Journalist, award-winning feminist campaigner and author Caroline Criado Perez explored the one size fits men approach to design on stage at #BITELIVE19 and the relevance this has to the creative industries.
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By Izzy Ashton
Macmillan Cancer Support is encouraging people to rise to a challenge with the launch of their Go Sober for October initiative that asks people to give up alcohol for 31 days to raise money for the charity.
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By Izzy Ashton
The shift in consumer attitudes, not technology, is the most profound shift in marketing with significant implications for brands.
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By Izzy Ashton
With this campaign for No.1 Living, Hatched is forging towards a new era of more mindful marketing where consumer well-being is increasingly core to branding.
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By Izzy Ashton
Listening is perhaps one of the most important yet under-utilised skills in marketing according to distillery’s Managing Director.
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By Izzy Ashton
Guinness has successfully broken boundaries when it comes to rugby sponsorship. With the Rugby World Cup underway in Japan this month, the team behind the brand’s ground-breaking campaigns took to the stage at #BITELIVE19 to share what’s next.
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By Izzy Ashton
Pack of Lies aims to champion transparency in the beauty industry, encouraging both conscious consumption from consumers as well as holding the brands creating products to account.
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By Izzy Ashton
#BITELIVE19 saw the CEOs of Ella’s Kitchen and Havas London take to the stage to discuss B Corp certification as they pave the way for a new era of purpose led business.
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By Izzy Ashton
A 2019 report from think tank Credos found that advertisers fall behind bankers and politicians when it comes to winning people’s trust. Today’s consumers are demanding transparency from brands they choose to buy from, especially from those that may have previously not been partial to trust.
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