Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
A panel discussion hosted by Disney looked at the progressive brands smashing stereotypes, creating room for conversations and shifting the visual language.
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By Izzy Ashton
A groundbreaking partnership with the University of Greenwich has shown the power of action when it comes to increasing diversity in advertising.
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By Izzy Ashton
2019 marks the 60th anniversary of Barbie, one of the most iconic dolls in the world. In the midst of a fundamental shift in culture, Isabel Ferrer explores how the doll has evolved to show girls what they can become.
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By Izzy Ashton
A new project from Google is an example of what can happen when brands work alongside the community they’re looking to represent and include them rather than speaking on behalf of them.
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By Izzy Ashton
When it comes to careers, people's priorities are now different and workplaces are having to shift to accommodate that by asking what people want and actually listening to the answers.
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By Izzy Ashton
In the midst of an uncertain political climate, Argos' Christmas ad from The&Partnership hits the right notes with its focus on pure joy.
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By Izzy Ashton
Generation Alpha, the generation born in 2010, the same year as the iPad, are revolutionising advertising and Amy Garrett believes that understanding them is key to successful brand building.
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By Izzy Ashton
In the midst of a somewhat toxic political climate, the NHS's latest ad is a shining example of what male strength actually looks like and evidence of the transformative power of inclusive creativity.
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By Izzy Ashton
‘I Will Survive’ is designed to both raise awareness of and also shine a spotlight on a pervasive issue so that generations of girls to come can benefit from the research that is conducted today.
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By Izzy Ashton
The UK has the worst childhood obesity rates in Western Europe; 3.3 million children are overweight according to Bite Back 2030, a youth-led movement calling for the food industry to put the health of young people ahead of profit.
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By Izzy Ashton
From her first job as Jeff Bezos’ assistant to being headhunted by Google and the steep learning curve of CRM, Ann Hiatt highlights why a thriving internal culture will always be best for business.
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By Izzy Ashton
Greggs celebrates its 80th anniversary this year and so what better way to see out the year than with a Christmas competition that galvanises tens of thousands of their consumers nationwide.
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By Izzy Ashton
BT has launched their biggest brand campaign for 20 years, ‘Beyond Limits,’ to champion the digital curriculum in Britain and demonstrate their commitment to a better connected country.
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By Izzy Ashton
Consumers are placing an increased focus and reliance on digital relationships when it comes to interacting with brands and retailers.
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By Izzy Ashton
With trust in the media at an all-time low, and political divisions rife, the Independent have launched a new campaign, ‘Final Say’ from HeyHuman to promote ‘agenda free’ journalism and champion the people’s voice.
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