Hot Pick
Sixt, 'Horse' by And Rising
By Izzy Ashton
Hiring cars never really used to be something people would do unless they were on holiday. Why bother when you could own one right?
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Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
More from Izzy Ashton
Hot Pick
Refuge, 'Hide & Seek' by BBH London
By Izzy Ashton
You squeeze your eyes shut, cover them with your hands and count, slowly but surely, listening intently to the sounds and muffled giggles around you. Hide and seek, a staple in almost every child’s playtime.
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Interviews
Caroline Paris, Creative Director, Brave
By Izzy Ashton
"Scare everyone. Be the fresh, fearless, new talent that makes everyone envious of what you bring to the party."
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Hot Pick
Renault, 'Keep It Clean' by Publicis
By Izzy Ashton
Change is always going to illicit some push back, especially when that change comes at a price. When prices go up, it can be both annoying and frustrating.
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Fuel Your Imagination
adidas FUTURECRAFT.LOOP
By Izzy Ashton
For the last six years, adidas have been developing the technology behind their latest launch, the FUTURECRAFT.LOOP trainer, the first step for the brand to help “get off plastic waste.”
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Hot Pick
Honda Racing F1, 'Powered by Honda' by Digitas
By Izzy Ashton
Fast cars, high energy, deafening noises and impressive engines. The world of Formula 1 is a high octane, adrenaline-infused race to the finish line.
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Trend
Don't mention the M-word
By Izzy Ashton
Money is a sensitive topic. It’s awkward, people don’t want to ask questions. But a number of brands are challenging that mindset and helping consumers open up.
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Fuel Your Imagination
The black hole
By Izzy Ashton
There are so many things we don’t know about the world, the universe and the tiny part we play in it; and probably even more that we have yet to even realise we don’t know.
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Hot Pick
WaterWipes, '#ThisIsParenthood' by The Brooklyn Brothers
By Izzy Ashton
Families have always been multifaceted, unique to those within them and impossible to compare to one another. The same can be said for parenting.
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Hot Pick
Three UK, 'Gram Invaders' by Gravity Road
By Izzy Ashton
A minor trip, a stumble, a full on walk-into-a-lamppost moment. And all because our chins are glued to our chests and our eyes locked onto a glowing phone screen.
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Interviews
Robin Trust, CEO, The Kite Factory
By Izzy Ashton
"I want to ensure our independence means we have transparency, flexibility and collaboration woven into our DNA."
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Fuel Your Imagination
Bryte Smart Bed
By Izzy Ashton
It seems that technology in the bedroom is more prevalent than ever as we obsess over both tracking and understanding how we sleep. And now, that technology has infiltrated even into the beds themselves.
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Hot Pick
Heinz, 'Celebrating 150 Years of Heinz' by BBH London
By Izzy Ashton
One of the lessons drilled into me when I was growing up was to always, always have a clean plate. That meant, when it came to dolling out a dollop of tomato ketchup, you were careful to mop up every last drop.
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Hot Pick
Canary Wharf Group, 'Short Story Stations' by Brands2Life
By Izzy Ashton
There are several things a Monday morning commute is good for. One, catching up on life admin. Two, napping. And three, of course, mindlessly scrolling through your friends’ Instagram stories from the weekend.
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Interviews
Jo Arden, Chief Strategy Officer, MullenLowe
By Izzy Ashton
"I think we’re gradually tuning in to the fact that we can and should spearhead change in all its forms. That we have the platform to actively tackle lazy stereotypes and that in doing so we can be more relevant."
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