Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
“Gaming is driven from generation to generation by a simple human truth: people would rather play than work.” Gaming is big business, and, as BBH London explore, it’s become an industry that brands can’t afford to ignore.
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By Izzy Ashton
In an era of few certainties; British consumers’ commitment to caffeine is a rare consistency on the embattled high street.
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By Izzy Ashton
“I got very comfortable with feeling uncomfortable from a very young age.”
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By Izzy Ashton
When was the last time you really, truly, stepped out of your comfort zone? Not just by going to a different place for lunch but genuinely exploring a world beyond your boundaries, doing something that scares you just because you can.
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By Izzy Ashton
I don’t know about you but I’m a bit squeamish when it comes to giving blood. I really want to be the kind of amazingly brave, selfless individual who turns up every few months to donate.
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By Izzy Ashton
Growing old, reaching your prime, getting better with age. These are the tired tropes so often splashed across campaigns. But as Iris Apfel, the latest face of Magnum, shows: ageing isn’t really that big of a deal.
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By Izzy Ashton
"In our job it’s important to put your phone down and look around you. All the insights you’ll ever need into people’s behaviour are right in front of you."
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By Izzy Ashton
Games are still a place for exploration, development, education but perhaps most importantly today they’re also where you can both build and become a part of a community.
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By Izzy Ashton
I have never walked the red carpet. I’m still waiting for that invite. But I’m pretty sure if I did I’d be hard pushed to match the outfits that were seen on the Met Gala’s pink carpet on Monday night.
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By Izzy Ashton
In your mind it’s sunny, you’re driving a convertible and the radio is playing only your favourite songs. In reality, you’re sitting bumper to bumper in the driving rain on the M25, pleading with the traffic gods to just let you advance an inch.
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By Izzy Ashton
When unpicked, what we need more of is an awareness around flexible hours, shared parental leave and just a general acknowledgment that people have lives they need to live around work.
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By Izzy Ashton
Tucked away just down from Cannon Street station sits the new Bloomberg offices, one of the most sustainable office buildings in the world where we gathered for Keko London’s Modern Affluence Summit.
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By Izzy Ashton
"You can always find the right channels to reach people even with small budgets, but getting them to notice, care or do something is where stories come in."
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By Izzy Ashton
Consumers are done with talking, with words and empty promises, with hard to imagine numbers and overwhelming quantities. What they want is proof and evidence of brands making a change, and a means for them to do the same.
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By Izzy Ashton
For the first time in its history, Sports Illustrated's annual swimsuit edition has forgone the tiny bikinis of years past for its cover star, instead choosing the 21-year-old Somali-American Muslim model Halima Aden wearing a hijab & burkini.
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