Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
While sympathy comes quite naturally to most, what we can often lack is the ability to show empathy towards others, to walk in the shoes of someone experiencing life in a way that we are not.
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By Izzy Ashton
"For us our biggest message was, and this was the hardest thing to convince investors of; we’re not appealing to an age group, we’re appealing to an attitude and a state of mind."
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By Izzy Ashton
From dismantling body taboos to educating the next generation, celebrating strength and empowering difference, brands are using language to champion ordinary women defying expectations.
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By Izzy Ashton
Have you ever thought about why things are the way they are? Why that seat is designed to be that height? Why the temperature is set at that particular figure? Or why the world just doesn’t feel like it’s been designed with you in mind?
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By Izzy Ashton
How many times have you looked at or watched an ad and thought, yep that’s exactly what I look like? Not many of us, probably.
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By Izzy Ashton
Although we know working out is good for our overall health and general well-being, it can often be difficult to prioritise going to the gym over other, perhaps more enjoyable pastimes like eating pasta, watching films or simply doing nothing.
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By Izzy Ashton
"It’s a tough world in entrepreneurship. You will keep failing at things in order to grow and strengthen your business. You will hear a lot of no’s to start with. Learn how to listen, to your customers and data."
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By Izzy Ashton
When it comes to sport, from local to international level, we frequently make reference to rivalry. And, as a fan, you wear your team’s colours with pride, loyalty and, more often than not, sheer love of the team you support.
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By Izzy Ashton
We talk a lot about representation in advertising whether that’s gender, sexuality or race. What we often don’t acknowledge, especially within the UK, is the importance of representing, and celebrating, regionality.
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By Izzy Ashton
"One of the key opportunities now is thinking about marketing outside of what we would consider traditional marketing and looking at yourself as a growth function."
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By Izzy Ashton
When it comes to addressing the worldwide epidemic of AIDS and HIV, there are a number of barriers which NGOs can find themselves up against.
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By Izzy Ashton
Many people with speech impairments come into difficulty when trying to speak to people who have no knowledge of sign language, often relying heavily on a translator.
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By Izzy Ashton
This campaign wants us all to remember that the Premier League is for everyone, no matter who you are, where you’re from and of course, who you support.
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By Izzy Ashton
"Right now, we need a revolution, not an evolution."
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By Izzy Ashton
The images broadcast into our homes not only influence our purchasing behaviour but tell us what we should be hoping and wishing for. When it comes to love, it’s time we were presented with a new ‘normal’ kind of romance.
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