Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
Earlier this week I desperately tried to eavesdrop as three workmen discussed Greggs’ latest creation: the vegan sausage roll. I never did find out what they thought but I did, unfortunately, see Piers Morgan’s faux vomit when he sampled the roll on Good Morning Britain.
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By Izzy Ashton
How many different delivery services did you use last year? Regardless of which method, if you thought about getting a pizza delivery, chances are you didn’t choose Pizza Hut.
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By Izzy Ashton
Alexander and Sergei are (arguably) one of TV’s best loved duos in recent years. Their partnership has been through many an up, seeing them more recently star in their very own blockbuster movie-esq trailer.
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By Izzy Ashton
Are you back at work today? Are you struggling, like me, to crank your brain back into gear after an indulgent Christmas? The holidays just past are all about, well at least for me anyway, gorging on good food, great TV and a surplus of books.
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By Izzy Ashton
"If you’re ambitious, determined and driven, there really should be no limiting factors to what you can achieve."
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By Izzy Ashton
Christmas is a time for cooking, as well as eating. It’s when you have the opportunity to show off your culinary skills. But what to do if your bravado doesn’t translate into something remotely edible?
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By Izzy Ashton
For Harvey Nichols this Christmas, TBWA\London festively brought the store to life, allowing shoppers to see the clothes worn by real people, rather than just hanging on plastic mannequins.
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By Izzy Ashton
"On our best day, brands can ‘do’ long form drama with emotional punch that’s just as unmissable as the latest from Netflix or Amazon."
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By Izzy Ashton
2018 has been quite a year. The news cycle has seemingly continued to grow darker and darker, with many choosing to ignore it entirely. Alas, ignore it we can’t but perhaps there’s a more optimistic year looming up ahead.
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By Izzy Ashton
It seems to me that, while Christmas brings with it many a unique and wonderful offering, what it also leaves in its wake is, glitter, and lots of it.
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By Izzy Ashton
At the heart of many a book, film and song, is the longing for eternal life, a wish to pause time. It is a romantic notion, but one which permeates society, speaking to a collective reticence to age.
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By Izzy Ashton
Paris. Just the word itself is evocative, emotive enough to stir up either memories or our own imagination. It is a city whose romanticism is world-renowned. And especially during the festive season.
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By Izzy Ashton
"We are the first B-corporation advertising agency in the UK which means we are here to benefit the community and all stakeholders. This is important because fresh talent coming out into the world want to work at a company with values at its heart."
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By Izzy Ashton
This Christmas, Help Refugees are offering you an alternative gift for your loved ones. For the second year, the charity have opened their Choose Love pop-up shop in central London. But this is a store with a difference.
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By Izzy Ashton
We’ve all got our Christmas favourites. Mine are the ‘pigs in blankets’, a creation that for some reason is confined to the festive season. My dad is obsessed with Christmas pudding, while my brother goes mad for the mince pies.
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