Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
"The interesting thing about B Corp is that you can put profit on equal merit with people and planet. It doesn’t mean you have to make a choice between one or other. It means you can do both."
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By Izzy Ashton
High streets are supposedly dying. Shops are closing, shopkeepers leaving and conglomerates taking over. People shop online right, so why would they wander down to their local spot?
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By Izzy Ashton
This year, in our bumper Christmas Focus, discover the brands who are doing Christmas best, the ones capturing our hearts, tugging on our purse strings and making us well up at our desks.
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By Izzy Ashton
A hundred years on from when (some) women were granted the right to vote, are we listening to what they, as consumers, really, truly want? This is the question posed in a new exhibition backed by Kantar.
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By Izzy Ashton
Every office, school and sometimes family does one. The secret’s kept, the clues leaked, the budgets haggled over. How far does the £10 really stretch? It is of course, Secret Santa season.
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By Izzy Ashton
"The way the industry delivers ideas will need to become much more diverse but the fundamental human needs, wants and desires it uses to create an impact will remain."
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By Izzy Ashton
That smell of Christmas. Fresh pine, cinnamon and hot chocolate. Well, that’s what it smells like to me. But maybe this year, your tree will smell like eau de parfum.
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By Izzy Ashton
To redress the gender imbalance, the Financial Times have developed a bot that analyses their journalists’ work and alerts them if they quote too many men.
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By Izzy Ashton
Even the most famous stars have to start somewhere. Their talent must be honed and their skill developed. And sometimes you need a few tools to help you on your way, a few well-timed, well-chosen gifts.
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By Izzy Ashton
“Being channel neutral will be more important than ever. What won't change is the story and narrative will be key."
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By Izzy Ashton
Ever wondered what the world will look like when we enter the next century? A new project from the Scottish artist Katie Paterson aims to capture the nostalgia of the present in anticipation of the future.
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By Izzy Ashton
And so, as quickly as you could say trick or treat, Halloween is over and we’re now in full-on Christmas mode. The fake snow litters shop windows, the street lights are up and your inbox is full of special offers and one-of-a-kind deals.
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By Izzy Ashton
We are more aware than ever of the presence and prevalence of loneliness. Indeed our government even has a Minister for Loneliness whose job it is to try and resolve the problem.
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By Izzy Ashton
“The PR world is slowly realising that better ideas and better work come out of a specialist environment. And they don't have a history of leading, organising or inspiring specialist talent."
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By Izzy Ashton
Although brands have been involved in encouraging voters in the past, the US midterm elections seem to mark the largest push by companies doing what they can to assist the democratic process.
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