Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
“As a new brand starting out, we can't tell customers we're brilliant, we can't tell them to trust us. All that has to be earned."
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By Izzy Ashton
How can brands transform their visually-led, instagramable world into sound? When we listen to a story our imagination builds images, characters and entire worlds. It is this visual power that brands can draw from as they create a radio ad.
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By Izzy Ashton
“People think technology is going to save the day. Technology is just an enabler. It's the people, processes and the way we think and operate that's going to drive the outcome of which technology will enable."
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