Joanna Barnett

Strategy Director Truant


Strategy Director with an obsession for understanding why people behave the way they do, then using that understanding to help businesses develop effective brand and comms strategies. Joanna uses her creative streak and logical mind, paired with an innate sense of curiosity about people, culture and the world around her, to help clients solve their business problems with innovative and creative solutions. With nearly 8 years of experience, key clients include HSBC, Nestlé, Diageo and Heineken. Most notably, Joanna worked on South Western Railway for the past 2.5 years, leading the strategy for their most effective brand campaign to date.

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What film photography has taught me about the fundamentals of advertising

By Joanna Barnett

Joanna Barnett, Strategy Director at Truant shares how photography has helped broaden her perspective

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