Voices
Accentism isn’t a benign prejudice; it’s exclusion by another name.
Exploring the role of accents and the challenges of representing the UK’s class spectrum authentically.
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After cutting his teeth at BBC and JWT, Jordan was a freelance writer for which he was named one of British Vogue’s most influential voices in fashion. He then led marketing activation and strategy for the likes of the UK's National Union of Students (NUS) and more recently, brand, media and digital strategies in-house for the Co-op. Jordan joined McCann’s strategy team in Manchester at the end of 2021 and his clients include Matalan, PureGym, Kia, Trainline and KAYAK.
Jordan and was one of 30 people in advertising named in IPA’s iList for his work as a changemaker for women’s advancement. Jordan mentors and coaches women on finding their professional passion and is committed to better representation for women – especially working-class women – in the work he helps to produce for brands.
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