Kris Jalowiecki is clinging on to the belief that marketing can add as much value as manufacturing. He believes agencies can do more good than management consultants, and that it can be proven by blending experimentation and behavioural science with advertising, and directly linking creativity to commercial results. As a Strategist at Virtue, the agency born from VICE, Kris is currently helping brands like Pernod Ricard, The National Lottery and Estée Lauder to think differently about the behaviours they are trying to influence.
Kris Jalowiecki and Martin Wolsgaard, Strategists at VIRTUE explore the untapped potential sitting at the intersection of gaming and education for brands.
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