Leila is a deep strategic and executional creative and cultural brand building expert and a seasoned entrepreneurial business leader with a 30 year wealth of international hands-on experience of lifestyle, FMCG and sportswear brands, both through her own independent practices and in senior positions at adidas and Diageo. In her debut book Culture-Led Brands Leila distills three decades of culture-led approach as an outsider with insider knowledge to building brands, imparting a vision that is as socially conscious as it is commercially successful.
By Leila Fataar
Leila Fataar, Consultant, Founder of Platform13 and Author of Culture Led Brands, on cultural relevance, AI integration and fandoms
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By Leila Fataar
Cultural relevance must be brought upstream in brand and brand strategy, writes Platform13’s Leila Fataar
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