Leila Fataar

Founder, CEO & CSO Platform13


A renowned brand builder and business innovator, Leila Fataar has over two decades of senior leadership experience at the intersection of culture, creativity and commerce, underpinned by a commitment to authenticity and advocacy for inclusive representation throughout the advertising, marketing and communications industries.

A pioneer of the cultural branding blueprint with her rare ability to speak the languages of culture, corporate and entrepreneurial, she has spearheaded an approach from the boardroom to the billboard that positions cultural relevance not only as a marketing nice-to-have, but also as a key business growth driver.

Working globally both brand-side, in senior positions at adidas and Diageo, and through her owned companies across multiple categories, her expertise lies in the ability to read the cultural zeitgeist and signals and translate it into compelling brand strategies that resonate with diverse audiences.
Early 2025 sees her unique perspective distilled in her first book “Culture-Led Brands".

More from Leila Fataar


The era of culture-led brands

By Leila Fataar

Cultural relevance must be brought upstream in brand and brand strategy, writes Platform13’s Leila Fataar

Read more