Leila Fataar, Consultant, Founder of Platform13 and Author of Culture Led Brands, on cultural relevance, AI integration and fandoms
Leila is a deep strategic and executional creative and cultural brand building expert and a seasoned entrepreneurial business leader with a 30 year wealth of international hands-on experience of lifestyle, FMCG and sportswear brands, both through her own independent practices and in senior positions at adidas and Diageo. In her debut book Culture-Led Brands Leila distills three decades of culture-led approach as an outsider with insider knowledge to building brands, imparting a vision that is as socially conscious as it is commercially successful.
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